RESTON, Va., Jan. 15, 2021 /PRNewswire/ -- New information
from Comscore (NASDAQ: SCOR), a trusted partner for planning,
transacting, and evaluating media across platforms, shows how a
combination of a well-managed pandemic response coupled with strong
local product has led to a strong theatrical recovery in many
countries around the globe. Though as expected the results were
much lower than in a traditional year, the $12.2 billion global revenue in theaters
demonstrates that with careful planning, adherence to local health
regulations and must-see content, studios and exhibitors found a
path to success even as the world continues to navigate the
COVID-19 pandemic.
The $2.25B performance of the
North American box office showed that even amid a
pandemically-challenged marketplace, several new movies found
enthusiastic audiences both at the drive-in and in the limited
number of brick-and-mortar theaters that were open despite an
almost unlimited availability of filmed content at home on the
small screen. Films as varied as "Wonder Woman 1984," "The Croods:
A New Age," "Unhinged" and "The Wretched" drew movie fans to the
big screen in 2020.
China has seen the strongest
box-office recovery post lockdown. Initially closing in
January 2020, the Chinese market
remained closed for a full six months (despite a brief, and quickly
abandoned, flirt with re-opening in late March). The whole-market
return approach seems to have sold the message better to cinema
goers, rebuilding a broader consumer confidence more quickly with
local titles like "The Eight Hundred" and "My People, My Homeland" powering this rebound,
both impressively earning over $400M.
Comscore - Global Box
Office Data
|
Year
|
North
America
|
% Of
Global
|
International
|
% Of
Global
|
China
|
China % Of
International
|
China % Of
Global
|
Global
Total
|
2020
|
$2,250,000,000
|
18.4%
|
$9,950,000,000
|
81.6%
|
$3,100,000,000
|
31.2%
|
25.4%
|
$12,200,000,000
|
2019
|
$11,400,000,000
|
26.8%
|
$31,100,000,000
|
73.2%
|
$9,200,000,000
|
29.6%
|
21.6%
|
$42,500,000,000
|
2018
|
$11,900,000,000
|
28.5%
|
$29,900,000,000
|
71.5%
|
$8,790,000,000
|
29.4%
|
21.0%
|
$41,800,000,000
|
2017
|
$11,100,000,000
|
27.1%
|
$29,800,000,000
|
72.9%
|
$8,330,000,000
|
28.0%
|
20.4%
|
$40,900,000,000
|
2016
|
$11,400,000,000
|
29.0%
|
$27,900,000,000
|
71.0%
|
$6,870,000,000
|
24.6%
|
17.5%
|
$39,300,000,000
|
2015
|
$11,100,000,000
|
28.4%
|
$28,000,000,000
|
71.6%
|
$7,070,000,000
|
25.3%
|
18.1%
|
$39,100,000,000
|
2014
|
$10,400,000,000
|
28.6%
|
$26,000,000,000
|
71.4%
|
$4,820,000,000
|
18.5%
|
13.2%
|
$36,400,000,000
|
2013
|
$10,900,000,000
|
30.4%
|
$25,000,000,000
|
69.6%
|
$3,640,000,000
|
14.6%
|
10.1%
|
$35,900,000,000
|
2012
|
$10,800,000,000
|
31.1%
|
$23,900,000,000
|
68.9%
|
$2,740,000,000
|
11.5%
|
7.9%
|
$34,700,000,000
|
Japan, like every other
country, was affected by the reduction of worldwide theatrical
releases. However, the ability to have their local titles (like the
hit movies "Demon Slayer: Mugen Train" and "I'm From Today!")
released into the market, allowed Japan to continue to operate with a steady
stream of films and thus continued to attract audiences.
Like China and Japan, South
Korea has also realized gains from showcasing local product
allowing the Korean market to boast solid results with the appeal
of films like "The Man Standing Next" and "Deliver Us From Evil"
reflected in their strong box office performance.
This success was not limited to the Asia Pacific region, other countries like
Spain had impressive success with
individual titles such as "Padre No Hay Mas Que Uno 2" ("Father
There is Only One 2") that back in late-July served to jump-start
Spain's box office by 100% week
over week. The film was number one in Spain in 2020 generating an impressive
$15.2M.
"Though the pandemic has caused much disruption to the
theatrical business, there are encouraging signs of recovery in
many countries around the world," said Paul
Dergarabedian, Senior Media Analyst, Comscore. "Today we
know that audiences are anxious to return to enjoy the theatrical
experience and the many notable successes prove that if cinemas are
open and offer great content, moviegoers are indeed excited to
watch appealing movies on the big screen."
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning,
transacting and evaluating media across platforms. With a data
footprint that combines digital, linear TV, over-the-top and
theatrical viewership intelligence with advanced audience insights,
Comscore allows media buyers and sellers to quantify their
multiscreen behavior and make business decisions with confidence. A
proven leader in measuring digital and TV audiences and advertising
at scale, Comscore is the industry's emerging, third-party source
for reliable and comprehensive cross-platform measurement. To learn
more about Comscore, visit www.comscore.com.
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SOURCE Comscore