NEW YORK,
Aug. 20, 2021 /PRNewswire/ --
SiriusXM and TikTok today announced the launch of
TikTok Radio (ch. 4), the highly anticipated
full-time music channel featuring the trending sounds that are
redefining pop culture from TikTok. Presented by TikTok creators,
tastemakers, top artists, and DJs, TikTok Radio will be
available beginning today, at Noon
ET, in vehicles and as a streaming channel on the SXM App,
desktop, and all connected devices.
Sonically synched to the TikTok experience, the
groundbreaking, full-time SiriusXM music channel will sound like a
radio version of the platform's "For You" feed. A talented and
diverse group of TikTok creators including Billy (@8illy), Cat
Haley (@itscathaley), HINDZ (@hindzsight), Lamar Dawson (@dirrtykingofpop), and
Taylor Cassidy
(@taylorcassidyj) will present music and share the stories
behind the trends throughout each hour. Listeners can expect
to hear trending songs from music's next generation of rising
stars, viral hits, throwbacks and whatever else the TikTok
community is vibing to.
TikTok Radio debuts today with
takeovers throughout the week from some of the most
followed personalities and artists from the TikTok Community with
"Creator Invasion," which will feature appearances from
Alex Warren, Ashnikko,
Bella Poarch, Dillon Francis, Dixie D'Amelio, Ed Sheeran, Jack
Harlow, Just Stef, JXDN, Lil
Nas X, Loren Gray, Nessa Barrett, Normani, Spencer X, Tai Verdes, Walker
Hayesand more.
"Our groundbreaking new channel with TikTok is a
first-of-its-kind, capturing the pulse of the global music culture,
vibrancy and vitality found on the entertaining social platform and
recreated as a full-time music channel on live national radio and
our streaming platforms," said Scott
Greenstein, President and Chief Content Officer, SiriusXM.
"The creators, who are also presenting the music on TikTok Radio,
are deeply involved in the channel and will reflect the unique
sound and personality of TikTok that is so enmeshed with today's
music culture and community. TikTok creators will be delivering new
audio experiences for our listeners as they tap into the latest
music trends on TikTok."
"We're so excited to launch TikTok Radio on SiriusXM,
which opens up artists and creators like this amazing group of
hosts to new audiences," said Ole
Obermann, TikTok's Global Head of Music. "Now SiriusXM
subscribers will have a new road to discover the latest trends in
music and get a first listen to tomorrow's musical superstars. The
channel captures song-breaking music culture that creates so much
joy and entertainment on TikTok through video in an all-audio
format."
Listeners will stay up to date on the moment's most viral
sounds with "The TikTok Radio Trending Ten," a weekly
countdown of the top 10 songs trending in the TikTok community,
presented by the channel's creator hosts. This show will
debut on Fridays at 3 p.m. ET with
replays throughout the weekend and will be available anytime on the
SXM App.
Direct from TikTok's 'For You' feed, TikTok Radio's
resident DJs, DJ Habibeats (@djhabibeats) and DJ
CONST (@erinconstantineofficial) will spin LIVE,
simultaneously, on TikTok and TikTok Radio every week.
They'll mix tracks trending across the TikTok universe, with
hand-selected songs Fridays and Saturdays starting at 7 p.m. ET with replays throughout the weekend and
anytime on the SXM app.
"TikTok started as a place for me to have freedom to
express my passions and meet people who were interested in creating
a community around it. I started in 2019 for fun and it quickly
developed into a platform for me to spread joy through motivational
videos, teach about Black history and culture, and create impact by
uplifting other creators. The app has challenged me over time to be
limitless with my creativity and authenticity which has inspired
people to make positive change in their own life. One of the things
I'm most excited about for being chosen as one the first hosts for
TikTok Radio is being able to uplift and encourage more people just
as I do on my account. As a creator who makes mainly Black culture
content, I'm especially excited to give voices to music artists,
trends, and creators who are making a huge difference on the app
and beyond. One thing I can assure listeners on TikTok Radio is
that I will always bring exactly who I am without boundary." --
Taylor Cassidy
(@taylorcassidyj)
"One of my favorite things about TikTok is that,
musically, the platform isn't just focused on one genre or style.
In the spirit of that, my mix show on SiriusXM is going to be
varied and fun - covering different eras and genres while staying
true to my roots in hip hop. To be one of the first-ever mix show
DJs on TikTok Radio is such an honor. So much new music is breaking
on TikTok and putting people on to new music is exactly why I
started DJing in the first
place."
-- DJ Habibeats
(@djhabibeats)
The launch of TikTok Radio follows the TikTok
Tastemakers Series and TikTok Hits Playlist previously released on
Pandora. Read the press release
HERE.
TikTok Radio marks another part of the
collaboration between TikTok, SiriusXM and Pandora to deliver
access to groundbreaking programming, exclusive performances,
special events, and some of music's top and emerging talent to
their loyal fans across each of their platforms.
Meet TikTok Radio's creator hosts here:
https://siriusxm.us/SXMTikTok
For all information on TikTok Radio and the
channel's creator hosts visit:
https://www.siriusxm.com/tiktokradio
To listen to TikTok Radio please visit:
https://siriusxm.us/tiktokradiosxm
Subscribers are able to listen to TikTok
Radio (ch. 4) online, on-the-go with the SXM App, and at home
on a wide variety of connected devices including smart TVs, devices
with Amazon Alexa or the Google Assistant, Apple TV, PlayStation,
Roku, Sonos speakers and more. Go to
www.siriusxm.com/ways-to-listen to learn
more.
About Billy (@8illy)
At the
intersection of creative ingenuity, music curation and digital art
is where you will typically find Billy
Yue — known to most as 8illy. Billy is a generational talent
whose impact holds deep roots in the algorithms and feeds of TikTok
and music platforms: namely with his cardboard art short films,
vibe-y music videos, and mood playlists that have amassed nearly
three-quarter million listeners. His Cantonese-Chinese background
earned him a spot on TikTok's 2021 API Trailblazers list, and there
may not be a better word to describe the career that lies in front
of 8illy.
About Cat Haley (@itscathaley)
Cat
Haley is her name but being allergic to cats is sadly the game. Cat
Haley is your typical South
Florida surfer girl! She grew up in Lighthouse Point, FL catching waves and living
the nautical lifestyle! Sure, she's a beach bum, but her
quick-witted, quirky humor will have you in tears! From an early
age she knew she was born to entertain, from winning childhood
talent shows impersonating the Crocodile Hunter to playing the
reporter for Wannado City in the Sawgrass Mills Mall. She went on
to pursue this dream at the University of
Florida where she learned the ropes from creating a college
radio station, interning with Universal Music Group, ESPN, radio
stations and more! She moved to Louisville, KY post college to be on the Ben
Davis & Kelly Kelly K Morning Show on 99.7 WDJX. Now you can
hear her on Sirius XM! Cat Haley is not afraid to tell embarrassing
stories on air, will give you sincere advice, but also will make
you pee your pants from laughing! If you're not laughing from her
insane stories, then you probably are rewatching her TikToks with
her #WeirdWordsWithCat or dressed as Tiger King. She hopes that she
can teach everyone around her to not take life so
seriously.
About HINDZ (@hindzsight)
Existing
where mindfulness, creativity and art meet, Hindz curates vibes,
delivers affirmations and encourages soulful living through TikTok,
Youtube and his daily podcast. Come feel the #vibeting, 'cause In
Hindzsight, everyting gon' be alright.
About Lamar Dawson
(@dirrtykingofpop)
Lamar Dawson aka the Dirrty King of Pop, is a
pop culture and entertainment news writer, presenter, and producer.
He's written for Billboard, NBC News, Today Show, GQ, and INTO.
When he's not writing or profiling trailblazers in the world of
entertainment, he can be found sharing his obsession for music from
the 80s, 90s, and 2000s with his over 200,000 followers on
TikTok.
About Taylor Cassidy
(@taylorcassidyj)
Taylor Cassidy is best known as a viral TikTok
personality dedicated to elevating Black culture, history, and
voices. With a fast-grown audience of over 2 million followers,
Taylor uses her platform to spread love, positivity, and education.
This past September Taylor launched
her short-form series Black Girl Magic in which she discusses the
latest celebrity and Internet news as it relates to Black culture.
To date, her videos have earned 50 million likes, leading Taylor to
rank #2 on TikTok's 2020 Top 100 "Voices of Change: Most Impactful
Creators" list. She was recently presented the Creator Honor of the
night by Liza Koshy at the 2020
Streamy Awards.
DJ Habibeats (@djhabibeats)
Los Angeles based DJ,
producer, party thrower, and Tiktoker. Originally from the
Bay Area. @djhabibeats on all
platforms.
DJ CONST
(@erinconstantineofficial)
Erin Constantine (CONST) is a
local female DJ in the South Jersey area that has been crushing the
nightlife scene for the past seven years. From DJ'ing private
parties to packed clubs, CONST's passion for music, high energy,
and extensive industry experience combine to create electrifying
performances that exceed audience expectations. After
discovering her ear for music at a young age, she set out to
perfect her craft. Her music education background, diverse skill
set in live performance, and work ethic are unmatched. CONST is
highly driven by her audience and loves to see the crowd having an
absolute blast in response to her unique ability to read the room
and mix accordingly. She feels truly blessed to be able to share
her love of music and sound with the world!
About TikTok
TikTok is the leading
destination for short-form mobile video. Our mission is to inspire
creativity and bring joy. TikTok has global offices including
Los Angeles, New York, London, Paris, Toronto, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.
About SiriusXM
Sirius XM Holdings
Inc. (NASDAQ: SIRI) is the leading audio entertainment company in
North America, and the premier
programmer and platform for subscription and digital
advertising-supported audio products. SiriusXM's platforms
collectively reach approximately 150 million listeners, the largest
digital audio audience across paid and free tiers in North America, and deliver music, sports,
talk, news, comedy, entertainment and podcasts. Pandora, a
subsidiary of SiriusXM, is the largest ad-supported audio
entertainment streaming service in the U.S. SiriusXM's subsidiaries
Stitcher, Simplecast and AdsWizz make it a leader in podcast
hosting, production, distribution, analytics and monetization. The
Company's advertising sales organization, which operates as SXM
Media, leverages its scale, cross-platform sales organization and
ad tech capabilities to deliver results for audio creators and
advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc.,
also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment
businesses, SiriusXM offers connected vehicle services to
automakers. For more about SiriusXM, please go to:
www.siriusxm.com.
Source: SiriusXM
SiriusXM Media Contacts:
Angela Burke
angela.burke@siriusxm.com
Carolina Dubon
carolina.dubon@siriusxm.com
TikTok Media Contact:
Leah Linder
pr@tiktok.com
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SOURCE Sirius XM Holdings Inc.