T.G.I. Friday's(R) Restaurants Recognize 'Give Me More Stripes(R)' Members With Free Snack Bag of Potato Skins Chips During Lunc
October 06 2008 - 9:32AM
PR Newswire (US)
Friday's(R) Restaurants Continue to Implement Only Nationwide
In-Restaurant Guest Recognition Program of Its Kind; Membership now
exceeds 450,000 CARROLLTON, Texas, Oct. 6 /PRNewswire/ -- With
membership in its Give Me More Stripes
(http://www.givememorestripes.com/) guest recognition program
nearing half a million, T.G.I. Friday's restaurants
(http://www.fridays.com/) today added another free food component
to the program at participating restaurants while supplies last: a
free snack bag of Cheddar and Bacon Potato Skins chips during
lunch. (Photo:
http://www.newscom.com/cgi-bin/prnh/20080729/LATU071) (Logo:
http://www.newscom.com/cgi-bin/prnh/20060907/DATH025LOGO) "The
response to the 'Give Me More Stripes' program continues to be
overwhelming, with over 450,000 of our best guests now receiving
special recognition at T.G.I. Friday's," said Andrew Jordan, senior
vice president of marketing for T.G.I. Friday's USA. "We will now
recognize those members with a special takeaway treat during lunch
and we will continue to explore other ways to elevate the T.G.I.
Friday's in-restaurant experience." The free snack bag of potato
skins chips will be given to Give Me More Stripes members between
the hours of 11 a.m. and 4 p.m. The new perk for program members
follows a members-only free food initiative this summer where
members were surprised in-restaurant with complimentary chips and
dip and hummus and chips. According to a recent survey (1)
conducted by Harris Interactive(R) on behalf of T.G.I. Friday's
restaurants, nearly nine in ten (87%) of U.S. adults said they
would find membership in a restaurant recognition or rewards
program appealing. Of those adults, nearly eight in ten (79%) would
find complimentary food/drink an appealing feature in a restaurant
recognition and rewards program membership. "Leaders listen,"
continued Jordan. "We'll continue to take the traditional loyalty
program to another level through guest recognition. Give Me More
Stripes will continue to evolve according to guest feedback and
individuals' preferences." Current Give Me More Stripes benefits
include: -- Personalized & customized membership card -- Free
appetizer or dessert upon sign-up (up to $8 value) -- One-time use
jump-the-line-pass -- $8 certificate for every $100 spent
(excluding alcohol) -- Exclusive communication about specials and
food/drink previews T.G.I. Friday's Cheddar & Bacon Skins, the
#1 selling product in the T.G.I. Friday's retail line of salty
snacks, are manufactured by The Inventure Group (NASDAQ:SNAK). They
feature tasty potatoes and real potato skins and can be found in
the potato chip aisle of local grocery, convenience and drug stores
in addition to vending machines. Carlson Restaurants Worldwide
Inc., the parent company of T.G.I. Friday's Inc., is a privately
held company owned by Minneapolis-based Carlson, a world leader in
the hospitality, travel and marketing industries. As of October
2008, Carlson Restaurants Worldwide owns, operates, franchises or
licenses more than 1,000 restaurants in 60 countries. For more
information, visit http://www.fridays.com/. The Inventure Group,
based in Phoenix, Arizona, The Inventure Group is a marketer and
manufacturer of Intensely Different(TM) consumer brands in
indulgent and better-for-you food categories such as salted snacks
and frozen fruit under a variety of company owned or licensed brand
names, including T.G.I. Friday's(R), Rader Farms(R), Boulder Canyon
Natural Foods(TM), Poore Brothers(R), Tato Skins(R) and Bob's Texas
Style(R). The company has manufacturing locations in Arizona,
Indiana and Washington. (1) About the Survey This Restaurant
Loyalty Program study was conducted online within the United States
by Harris Interactive on behalf of T.G.I. Friday's between April 10
and April 14, 2008 among 2,511 U.S. adults ages 18+. For complete
methodology, including weighting variables, please contact Derek
Farley, DFPR, for T.G.I. Friday's.
http://www.newscom.com/cgi-bin/prnh/20080729/LATU071
http://www.newscom.com/cgi-bin/prnh/20060907/DATH025LOGO
http://photoarchive.ap.org/ DATASOURCE: T.G.I. Friday's Restaurants
CONTACT: Derek Farley of DFPR, +1-704-926-6580, , for T.G.I.
Friday's Restaurants Web site: http://www.fridays.com/
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