SonoSite Named Ultrasound Provider for the NBA and NBA Development League
October 21 2010 - 6:30AM
Business Wire
SonoSite, Inc. (Nasdaq:SONO), the world leader and
specialist in bedside and point-of-care ultrasound, and the
National Basketball Association (NBA) announced today a multiyear
agreement to introduce SonoSite’s ultrasound technology to the
NBA’s medical and athletic training professionals.
As part of the agreement, SonoSite will be the preferred
provider of ultrasound products to the NBA and the NBA Development
League (NBA D-League). This relationship will educate the NBA and
NBA D-League’s team physicians and athletic trainers about
SonoSite’s unique diagnostic ultrasound tools that are highly
portable and can assist in efficiently diagnosing, treating, and
monitoring the rehabilitation of professional athletes.
Traditionally, sports medicine professionals have relied on
imaging modalities, such as Magnetic Resonance Imaging (MRI) and
Computed Tomography (CT) scans, to diagnose and assess soft tissue
and bone injuries. Over the last 12 years, SonoSite has
revolutionized the way physicians practice medicine by pioneering
the hand-carried ultrasound market. Weighing less than eight
pounds, SonoSite’s systems offer a portability advantage unlike any
imaging modality on the market. Hand-carried ultrasound uniquely
offers athletic trainers the ability to examine a player at any
point-of-care location, including a training facility, courtside,
or wherever the injury occurred. With real-time feedback,
ultrasound visualization allows sports clinicians to dynamically
examine a player by assessing how an injury responds to movement
and by continually monitoring an athlete’s progress to ensure
treatments are effective.
“SonoSite is a proven industry leader and their products will
help NBA and NBA D-League teams diagnose and treat injuries in the
best and easiest way possible,” said Dr. Jace Provo, NBA Chief of
Medical Affairs. “Our players are competing at the highest level,
so it is a tremendous opportunity for our team doctors and athletic
trainers to attend special seminars and learn about SonoSite’s
unique diagnostic ultrasound products for the overall benefit of
our players and our game.”
“We are excited for the opportunity to partner with the NBA and
further support their efforts in providing the most advanced and
innovative technology to their team physicians and athletic
trainers, along with the highest level of care to their athletes,”
said Kevin M. Goodwin, SonoSite President and CEO. “In a sport
where injuries are unavoidable, it is our goal to educate sports
clinicians on the latest practices that will improve the diagnosis
and treatment of player injuries.”
“Ultrasound visualization is absolutely the future of medicine
and I would use it on every athlete to examine the severity of an
injury,” said Kevin Taylor, MS, ATC Head Athletic Trainer, NBA
D-League. “SonoSite’s systems allow me to visualize bone, tissue,
and assess a patient right when I need to. It also gives me the
confidence to accurately assess an injury, while giving the athlete
confidence that there isn’t a tear or greater complication. With
this technology, we are able to fulfill our mission of keeping our
players healthy and more competitive.”
About SonoSite
SonoSite, Inc. (www.sonosite.com) is the innovator and world
leader in bedside and point-of-care ultrasound and an industry
leader in ultra high-frequency micro-ultrasound technology and
impedance cardiography equipment. Headquartered near Seattle, the
company is represented by ten subsidiaries and a global
distribution network in over 100 countries. SonoSite’s small,
lightweight systems are expanding the use of ultrasound across the
clinical spectrum by cost-effectively bringing high-performance
ultrasound to the point of patient care.
About the NBA
The NBA, founded in 1946, is a professional sports league and
global business that features 30 teams in the United States and
Canada. During the 2010-11 season, NBA games will reach 215
countries and territories in more than 40 languages. Last season,
NBA rosters featured 79 international players from 35 countries and
territories. NBA merchandise is sold in more than 100,000 stores in
100 countries on six continents. NBA.com averages more than 26
million page views per day, with more than 50 percent of the site’s
visitors coming from outside of North America. Through NBA Cares,
the league, its teams and players have donated than $145 million to
charity, completed more than 1.4 million hours of hands-on
community service, and created more than 525 places where kids and
families can live, learn, or play.
About the NBA Development League
The NBA Development League, founded in 2001, is the NBA’s
official minor league whose teams have direct affiliations to NBA
franchises. For the 2010-11 season, the league will feature 16
teams – including the debut of the Texas Legends. A proven
developer of talent, 20 percent of players in the NBA at the
conclusion of the 2009-10 season boasted NBA D-League experience,
while the league continues to develop coaches, referees, and
front-office staff for the NBA and its teams. In fostering the
league’s connection to the community, its teams, players and staff
promote health and wellness, support local needs and interests, and
assist in educational development through NBA D-League Cares
programs. The NBA D-League also advances the game of basketball as
the research and development arm of the NBA. Throughout the
league’s 10th season, which tips off Friday, Nov. 19, fans can
watch all NBA D-League games on NBA Futurecast, the free live
Web-streaming initiative found at nba.com/futurecast.
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