True North Seafood and Sequential Brands Group Partner to Develop New Martha Stewart Product Line
February 26 2019 - 7:30AM
True North Seafood and Sequential Brands Group, Inc. (Nasdaq: SQBG)
are pleased to announce a new collaboration to develop the Martha
Stewart for True North Seafood product line, which is scheduled to
launch next month.
“Knowing where my seafood comes from is very
important to me, and I’ve enjoyed and served True North Seafood to
family and friends for years,” said Martha Stewart. “After visiting
True North’s salmon farms near my Skylands home in Maine, I saw
first-hand their innovative and industry leading methods of
sustainable farming and fishing. Their passion for the environment
and community is why they are one of North America’s largest and
most trusted producers of fresh farmed and wild caught seafood from
the Gulf of Alaska to the Atlantic.”
The product line offers an array of True North
Seafood product that are each accompanied by a Martha Stewart
signature butter flavor or spice blend. Packaging will also include
an easy to follow recipe created by Martha’s Test
Kitchen.
“We are thrilled to be launching this new
product line in partnership with the Martha Stewart team,” said
Glenn Cooke, CEO of Cooke Inc. “It is great for us to be able to
work with Martha’s team to bring delicious, well thought-out meals
to all tables, even those who have busy schedules and minimal prep
time.”
The full product line includes: Atlantic Salmon with Lemon Herb
Butter, Sockeye Salmon with Miso Butter, Wild Alaska Pollock with
Southwest Spice Blend, and a Seafood Medley (Wild Alaska Pollock,
Atlantic Salmon, and Bay Scallops) with Herb Spice
Blend.
“This line is all about convenience and quality
product,” said Andrew Young, Vice President of Global Sales and
Marketing, True North Seafood. “It is a perfect option for existing
seafood customers while encouraging new customers who may not be as
comfortable buying or preparing seafood to shop the category.”
The product line will be showcased at the Seafood Expo North
America in Boston on March 17-19 and available through US grocery
retail starting May 2019.
About True North Seafood. True North Seafood is
one of the largest and most trusted providers of seafood in North
America. Family-owned and operated, True North Seafood is a
vertically-integrated leader in both farmed and wild seafood. Under
the Cooke family of brands, True North Seafood has access to a
network of 17 core species from Atlantic Canada, United States,
Chile, Scotland, Spain, Uruguay, Honduras and Nicaragua. True
North Seafood is proud to offer products that meet certifications
such as; Best Aquaculture Practices (BAP), Soil
Association Organic, BRC Global Standards, Marine
Stewardship Council (MSC) and Certified Responsible
Fisheries (Alaska Seafood). For the second year in a row,
Cooke Inc. earned the #1 spot on the SeafoodSource list of Top 10
North American Seafood
Suppliers. www.truenorthseafood.com
About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes,
markets, and licenses a portfolio of consumer brands in the
fashion, active and home categories, which includes the Martha
Stewart brand. Sequential seeks to ensure that its brands continue
to thrive and grow by employing strong brand management, design and
marketing teams. Sequential has licensed and intends to license its
brands in a variety of consumer categories to retailers,
wholesalers and distributors in the United States and around the
world. For more information, please visit Sequential's website
at: www.sequentialbrandsgroup.com.
Media Contacts:
True North Seafood
Joel Richardson
Joel.Richardson@cookeaqua.com
506-721-1093
Martha Stewart
Lindsey Groginski
212-827-8291
lgroginski@marthastewart.com
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