PORTLAND, Ore., Oct. 20,
2011 /PRNewswire/ -- Chrome Systems, Inc., a subsidiary of
DealerTrack Holdings, Inc. (Nasdaq: TRAK), and a leader in managing
automotive data, today announced that NADAguides, the largest
publisher of vehicle pricing and information for new and used cars,
has integrated Chrome's PaymentDriver solution into the
NADAguides.com web site.
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Chrome's PaymentDriver solution is the first payment calculation
that allows dealers and other third party online providers to offer
consumers the ability to generate accurate online monthly payments
for specific vehicles. Dealers can offer consumers lender and rate
choices from the hundreds of available lending institutions to
drive qualified traffic to their web sites by allowing visitors to
estimate payments for any vehicle based on current rates and
incentives in their area.
"Visitors to NADAguides.com will now be able to more precisely
calculate and compare side-by-side projected lease and retail
payments for thousands of new and used vehicles," said Amit Maheshwari, general manager, DealerTrack
Data Services. "PaymentDriver is the only dealer-configurable
calculation solution that leverages up-to-date finance rates and
residuals from hundreds of lending institutions."
According to Troy Snyder,
director of product development at NADAguides, "We believe showing
a real payment on an actual vehicle selected by the consumer is a
critical part of the vehicle researching and shopping experience,
and an element necessary to make the most informed purchase
decision possible. PaymentDriver from Chrome delivers the accuracy
that can lead to more website traffic and more highly qualified
leads for dealers."
Introduced earlier this year at the NADA show, PaymentDriver is
becoming the industry's leading payment-calculator service for
automotive portals, manufacturer and dealer websites, as well as
mobile applications.
About NADAguides
NADAguides (www.nadaguides.com) is the largest publisher of
vehicle pricing and information for new and used cars, classic
cars, motorcycles, boats, RVs, and manufactured homes. NADAguides
offers in-depth shopping and research tools in addition to the most
market-reflective pricing available. The company also produces
software, mobile applications, raw data, web services,
web-syndicated products and print guidebooks.
About Chrome (www.chrome.com)
Chrome Systems, Inc., provides vehicle content, software,
technology and services to deliver complete enterprise solutions to
all segments of the automotive retail industry. Chrome
pioneered the technology behind electronic vehicle configuration
with the introduction of PC Carbook, and since 1986 has collected,
analyzed and enhanced "raw" automotive data from all
manufacturers.
Safe Harbor for Forward-Looking and Cautionary
Statements
Statements in this press release regarding the benefits of
Payment Driver to consumers and customers, and all other statements
in this release other than the recitation of historical facts are
forward-looking statements (as defined in the Private Securities
Litigation Reform Act of 1995). These statements involve a
number of risks, uncertainties and other factors that could cause
actual results, performance or achievements of DealerTrack to be
materially different from any future results, performance or
achievements expressed or implied by these forward-looking
statements.
Factors that might cause such a difference include the adoption
of PaymentDriver, the accuracy of the information delivered by
PaymentDriver, and other risks listed in our reports filed with the
Securities and Exchange Commission (SEC), including our Annual
Report on Form 10-K for the year ending December 31, 2010. These filings can be found on
DealerTrack's website at www.dealertrack.com and the
SEC's website at www.sec.gov. Forward-looking statements
included herein speak only as of the date hereof and DealerTrack
disclaims any obligation to revise or update such statements to
reflect events or circumstances after the date hereof or to reflect
the occurrence of unanticipated events or circumstances.
TRAK-G
SOURCE DealerTrack Holdings, Inc.