The Trade Desk’s Programmatic Education Program, Trading Academy, Expands Curriculum With New Content From Industry Leaders...
August 22 2017 - 8:00AM
The Trade Desk, Inc. (Nasdaq:TTD), a global technology platform for
buyers of advertising, today announced the expansion of the Trading
Academy, its online learning program that teaches the theories and
strategies of programmatic advertising. The Trading Academy now
features eight free educational videos, new videos on hot-button
programmatic topics, and additional ways to become certified in
programmatic, including qualifying re-certification credits for the
Interactive Advertising Bureau’s Certification programs.
According to Business Insider Intelligence, digital ad spend in
the U.S. is projected to reach 93.5 billion dollars by 2020,
underscoring that programmatic is the cost of entry to have a stake
in the digital marketing world. The Trade Desk developed the
Trading Academy in 2013 to address the growing need for knowledge
surrounding programmatic buying. The most recent program additions
will help further extend education to even more advertising
professionals, allow agencies to better serve their clients and
give marketers tools to better navigate the programmatic space in
order to reach their target audience in the most accurate and cost
efficient means.
“Programmatic advertising moves at such a fast pace and thus
requires constant upskilling to ensure we are well equipped to
provide sound advice to clients,” said Joshua Lee, Head of
Operations and Analytics, Asia Pacific at Amnet Group. “We enroll
our employees in established training programs such as The Trade
Desk’s Trading Academy to ensure they attain the necessary
certification and in-depth understanding about the ever-evolving
strategies and technologies needed to succeed in digital
advertising.”
The enhanced platform features four distinct curriculums that
use video and digital quizzes to educate its students, allowing
each user to learn at their own speed and on their own timeline.
Users must pass two of four certification exams on programmatic
principles, targeting and data management, optimization and
strategy and omnichannel and inventory types, to become certified.
Educational learning videos include topics such as:
- Header Bidding with The Trade Desk CEO, Jeff
Green
- Media Quality in RTB with Harmon Lyons, SVP
Business Development and Platform Solutions, and Dave Marquard, VP
Product Management, from Integral Ad Science
- Fragmentation of TV with The Trade Desk CCO,
Brian Stempeck
- Optimizing the Efficient Frontier of Branding
Campaigns with Adam Heimlich, SVP Programmatic HX, Horizon
Media
- Trading Desks, Building a Programmatic Center of
Excellence with Jay Friedman, COO Goodway Group
- Programmatic Audio, Turning up the Volume with
Les Hollander, Global Head of Audio Monetization, Spotify
- Programmatic Email & Identity with Nick
Dujnic, Senior Director of Marketing LiveIntent
- Header Bidding with Andrew Casale, President
& CEO Index Exchange
- The Native Ad Ecosystem, why native won and where it’s
heading and Headlines, Not Titles, the science of
making an impression with native ads with Dan Greenberg,
Founder & CEO Sharethrough
“As ad budgets and audiences shift toward digital, it’s our goal
to make the complex and changing world of advertising more
understandable and accessible for everyone,” said Meredith Hall,
General Manager of Learning & Development at The Trade Desk.
“We’re continuing to create new offerings for the Trading Academy
to help marketing professionals stay ahead and fully understand the
potential of programmatic advertising.”
The Trading Academy’s mission is to provide end-learners with an
understanding of the value and possibilities of programmatic
advertising. The theories and strategies illuminate the full
potential of programmatic, and nurture the industry’s next pioneers
and thought leaders. Many understand the “how” of programmatic, but
few can fully grasp the “why.” The Trading Academy exists to change
that and by filling the marketplace with better, more relevant ads,
we aim to keep the advertising ecosystem healthy for years to come.
To learn more, visit: www.thetradedesk.com/tradingacademy
About The Trade Desk, Inc.The Trade Desk
(Nasdaq:TTD) is a technology company that empowers buyers of
advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize more expressive data-driven
digital advertising campaigns across ad formats, including display,
video, audio, native and, social, on a multitude of devices, such
as computers, mobile devices, and connected TV. Integrations with
major data, inventory, and publisher partners ensure maximum reach
and decisioning capabilities, and enterprise APIs enable custom
development on top of the platform. Headquartered in Ventura, CA,
The Trade Desk has offices across the United States, Europe, and
Asia.
Media Contact
Austin Rotter
5W Public Relations on behalf of The Trade Desk
arotter@5wpr.com
(646) 862-6866
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