PBR and Pluto TV Forge New Territory Streaming
Hundreds of Hours of Live Western Sports and Events - For Free
Pluto TV Will Now Be the Exclusive Home of
PBR’s RidePass and One of PBR’s Largest Brand Partners
Pluto TV, the leading free streaming television service, and
PBR, the world’s premier bull riding organization, today announced
a new multifaceted partnership that will kick off by bringing PBR’s
signature streaming service RidePass, and its stable of live
events, talent and fans, to an all-new arena. Beginning July 20th,
2021, PBR RidePass will stream exclusively on Pluto TV, as both a
linear channel and on-demand featuring hundreds of hours of live
professional bull riding, rodeo, other western sporting events, and
more. Additionally, Pluto TV will market its service to PBR fans,
becoming one of the sport’s largest partners.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210712005538/en/
(Photo: Business Wire)
As the leading destination for fans of bull-riding and western
sports content, the launch of PBR RidePass on Pluto TV will mark a
transition from the digital network’s origin as a
subscription-based streaming service to an ad-supported streaming
channel. With a growing audience of over 50 million global users on
Pluto TV, the PBR RidePass channel will super serve western sports
fans by providing them with front-row streaming access, for free,
to fan-favorite western sports content. Programming includes PBR’s
Unleash The Beast and Pendleton Whisky Velocity Tour, marquee
rodeos including WCRA Triple Crown, Indian National Finals Rodeo,
Bill Pickett Invitational Rodeo, and National High School Rodeo
Finals, premier horse and equestrian events, including “Road to the
Horse,” highlight shows, and western sports shoulder
programming.
The first marquee rodeo to be carried live on Pluto TV is Days
of 47 Cowboy Games and Rodeo on July 20-24 from Utah Fair State
Park with all five rounds of competition free on Pluto TV.
“This new relationship with Pluto TV allows PBR to super serve
fans with hundreds of events and thousands of hours of great
western sports programming now available for free,” said Sean
Gleason, Commissioner and CEO, PBR. “With PBR’s linear and
streaming live event content all within the ViacomCBS family
through CBS and Pluto TV, we will benefit from tremendous synergies
to grow this first-of-its-kind sports network.”
PBR RidePass on Pluto TV represents an expansion of the FAST
leader’s growing footprint in live sports and events programming,
building on Pluto TV’s existing appointment viewing for franchises
and iconic sporting events. This marks a first-of-its-kind deal for
Pluto TV bringing education and amplified brand awareness via
in-event marketing and broadcast television promotion and
activations as an official PBR partner. As the streaming sector
continues to expand, with more and more new entrants joining the
space to provide a variety of offerings, this partnership
demonstrates a new paradigm for niche streaming services and
broader platforms to work together. Albeit across screens or in
stadiums, this symbiotic relationship provides a mutual vehicle to
speak to, and engage with, brand-new audiences while
collaboratively growing user bases.
“Pluto TV is excited to be the new exclusive home for PBR
RidePass, our first dedicated live sports and lifestyle channel
featuring PBR’s marquee lineup of live rodeos, bull-riding and
western sports. We are the perfect destination to entertain PBR’s
vast and loyal fanbase and are proud to be able to deliver this
best-in-sport streaming content, for free, for the very first
time,” states Tom Ryan, CEO and President ViacomCBS Streaming. “We
welcome the challenge to partner and build upon the successful
foundation PBR established with RidePass by adding our own
expertise in live, ad-supported streaming.”
PBR RidePass, which was launched in February 2018, bringing to
fans live coverage of PBR’s tours as well as dozens of rodeo and
western sports events, complements Pluto TV’s lineup of
western-themed programming including the Western TV channel which
streams series like The Lone Ranger and Walker Texas Ranger as well
as a dedicated movie channel, Pluto TV Westerns, featuring iconic
films like True Grit, Geronimo: An American Legend, and The Alamo.
Earlier this month, Pluto TV launched an exclusive dedicated
channel to Steve McQueen’s Wanted: Dead or Alive.
Stream PBR RidePass, beginning July 20th, 2021, on Pluto TV.
Pluto TV is available on all mobile, web and connected TV streaming
devices.
For media assets, please click HERE
About PBR
PBR is the world’s premier bull riding organization. More than
500 bull riders compete in more than 200 events annually across the
televised PBR Unleash the Beast Tour (UTB), which features the Top
35 bull riders in the world; the PBR Pendleton Whisky Velocity Tour
(PWVT); the PBR Touring Pro Division (TPD); and the PBR’s
international circuits in Australia, Brazil, Canada and Mexico.
PBR’s digital assets include RidePass, which is home to Western
sports. PBR is a subsidiary of IMG, a global leader in sports,
fashion, events and media. For more information, visit PBR.com, or
follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR,
and YouTube at YouTube.com/PBR.
About Pluto TV
Pluto TV, a ViacomCBS Company, is the leading free streaming
television service, delivering hundreds of live and original
channels and thousands of on-demand movies in partnership with
major TV networks, movie studios, publishers, and digital media
companies. Pluto TV has a global audience of nearly 50 million
monthly active users and an international footprint that spans
three continents and 25 countries throughout the US, Europe and
Latin America. Pluto TV is available on all mobile, web and
connected TV streaming devices where millions tune in each month to
watch premium news, TV shows, movies, sports, lifestyle, and
trending digital series. Headquartered in Los Angeles, Pluto TV has
offices across the United States, Europe and Latin America.
VIAC-IR
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210712005538/en/
Media Contacts: Jodi Lederman | Pluto TV jodi@pluto.tv
310.775.5775 Andrew Giangola | PBR andrew.giangola@img.com
646-871-2402
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