Canadian buyers would pay as much as $5,596 less for homes with a forest green
bathroom or kitchen
- Recent and prospective Canadian home buyers would pay more for
homes with dark grey kitchens, bathrooms, bedrooms and living
rooms.
- Sunshine yellow kitchens can hurt a home's value by as much as
$6,044, when compared to those
painted white.
- Torontonians would pay the most for a home with a bright blue
living room, while buyers in Montreal were more likely to make a higher
offer on a home with a burgundy bathroom.
VANCOUVER, B.C., June 23, 2022 /PRNewswire/ -- The right
paint colour in the right room can have a big impact on a buyer's
impression of a home and a home's sale price. New research from the
real estate marketplace Zillow® finds homes with dark grey walls
could sell for up to $6,491 more than
expected, while homes with trendy green kitchens could hurt a
home's sale price by more than $3,600.
This paint colour analysis is based on a Zillow®
studyi of more than 3,000 recent or prospective Canadian
home buyers. Each colour received a score based on how interested
participants were in touring a home, buying a home and the price
they would be willing to pay for the home, based on viewing that
colour in a particular room. National price premiums were
calculated based on a typical Canadian home value of
$746,146.
The clear winner was dark charcoal grey painted in all rooms of
the home, with the largest potential price premiums in the kitchen.
Recent and prospective buyers said they were more interested in
touring and buying a home with a charcoal grey kitchen and, on
average, they were willing to pay $6,491 more for that home. Buyers and shoppers
were also willing to pay more for a home with a dark grey bathroom
($4,029 more), bedroom ($5,074 more) and living room ($4,999 more.)
"Moody dark grey is appealing to today's home buyers because it
feels contemporary, and adds depth, drama and contrast to a space,"
said Amanda Pendleton, Zillow's home
trends expert. "Painting is one of the easiest and most common
projects homeowners tackle before listing their home for sale. This
research shows it pays to be strategic about the paint colours
sellers select to attract more potential buyers and boost their
bottom line."
Recent and prospective buyers were also willing to pay more for
homes with sky blue kitchens ($2,612
more) and bedrooms ($1,865 more.) A
mid-tone cement grey earned high marks when used in the kitchen,
bedroom and bathroom, and commanded price premiums of up to
$1,865.
Conversely, forest green bathrooms and kitchens, a designer
favourite, received poor marks from recent and prospective buyers.
Those buyers would pay, on average, $5,596 less for a home with a dark green bathroom
and $3,656 less for a dark green
kitchen. Trendy mint green kitchens can also hurt a home's sale
price by $3,432. Kitchens and living
rooms in sunshine yellow, the 2021 Pantone Colour of the Year, were
also generally unpopular with buyers, and could contribute to a
home selling for $6,044 less than
similar homes.
"Our study found home buyers may be particularly sensitive to
paint colour, despite paint being a relatively easy and inexpensive
change, because they're navigating a complex environment with a lot
of uncertainty," said Kate Rogers, a
senior behavioural scientist at Zillow. "When study participants
thought the homeowner had similar tastes to them, they perceived
the home more positively and were also more likely to make an offer
more than $2,000 higher. On the
whole, recent and prospective Canadian buyers were more likely to
feel similar to the homeowners when the rooms were painted a shade
of grey, white or blue."
Tastes can vary by region, and this analysis found differences
in buyer preferences across five of Canada's largest metro areas. Toronto buyers were willing to pay
$6,499 more for homes with a bright
jay blue living room on a typical home valued at $1,354,000. In Montreal, burgundy in the bathroom and living
room could command a sale premium of up to $4,413.ii Calgarians bucked the
national sentiment and said they would pay up to $3,325 more for homes with mint green or sunshine
yellow kitchens.iii
About Zillow Group
Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate
to make it easier to unlock life's next chapter.
As the most visited real estate website in the United States, Zillow® and its affiliates
offer customers an on-demand experience for selling, buying,
renting or financing with transparency and nearly seamless
end-to-end service. Zillow Home Loans™, our affiliate lender,
provides our customers with an easy option to get pre-approved and
secure financing for their next home purchase. Zillow recently
launched Zillow Homes, Inc., a licensed brokerage entity, to
streamline Zillow Offers transactions.
Zillow Group's brands, affiliates and subsidiaries include
Zillow®; Zillow Offers®; Zillow Premier Agent®; Zillow Home Loans™;
Zillow Closing Services™; Zillow Homes, Inc.; Trulia®; Out East®;
StreetEasy® and HotPads®. Zillow Home Loans, LLC is an Equal
Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).
i This study included 3,076 participants across
Canada (18–90 years old, median =
36 years old, 51% female) who indicated that they had bought a home
within the past two years or plan to buy a home within the next two
years. Data was collected 11/23/21–12/17/21. Participants viewed
four homes with four images of the home's interior (living room,
kitchen, primary bedroom and primary bathroom). For each home, each
room was independently and randomly assigned to be one of 10
colours. For questions about research methodology, contact
press@zillow.com.
ii Based on a typical Montreal home value of $573,100, per CREA April
2022.
iii Based on a typical Calgary home value of $511,600, per CREA April
2022.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/charcoal-grey-kitchens-can-sell-homes-for-nearly-6-500-more-301573803.html
SOURCE Zillow