ATLANTA, May 8, 2015 /PRNewswire/ -- The Aaron's No. 55
Dream Machine will sport a new look for the May 9 NASCAR Sprint Series race in Kansas City. The car will transform into the
No. 55 SpongeBob SquarePants Aaron's Toyota Camry.
The tribute to the popular animated cartoon character is fitting
because this year's race at Kansas Speedway has been dubbed the
Nickelodeon® SpongeBob SquarePants 400 by NASCAR. The race sponsor,
Nickelodeon®, created the television series in 1999 and watched it
grow to become the top animated program with children 2-11 for more
than 13 consecutive years.
This marks David Ragan's first
race driving the No. 55 Aaron's Toyota Camry for Michael Waltrip
Racing but for the younger NASCAR fans, Ragan's No. 55 will be the
car featuring the pop culture phenomenon SpongeBob SquarePants.
"Racing as the featured car at the Nickelodeon® SpongeBob
SquarePants 400 is a fun way for Aaron's to connect with children
and families who are fans of NASCAR and fans of Aaron's," said
Andrea Freeman, Vice President of
Marketing, Aaron's, Inc. "The race also gives us an opportunity to
invest in another important partnership for Aaron's -- Boys &
Girls Clubs of America."
In mid-2014, Aaron's announced a $1
million partnership with Boys & Girls Clubs of America
and has since performed Keystone Club makeovers at Boys & Girls
Clubs in San Antonio, Nashville, and in Los Angeles. As guests of Aaron's, members of
Boys & Girls Clubs of Greater Kansas
City will attend the May 9
race and participate in various activities.
Among those in attendance will be Courtney Calhoun, the 2015 Boys & Girls
Clubs of Greater Kansas City Youth of the Year, who will be
escorting David Ragan, driver of the
No. 55 SpongeBob SquarePants Aaron's Toyota Camry, during Driver
Introductions.
Aaron's also celebrated the Nickelodeon® SpongeBob SquarePants
400 with several pre-race promotions. Its 13 Kansas City-area
stores offered a sweepstakes for customers to win tickets to the
race, and the No. 55 Show Car made appearances at three area
stores.
The Nickelodeon® SpongeBob SquarePants 400, which will be
broadcast on May 9 at 7:30 p.m. ET on FOX Sports 1, will feature a
weekend of activities and fun for the entire family.
About Aaron's, Inc.
Aaron's, Inc. (NYSE: AAN), a leader in the sales and lease
ownership and specialty retailing of furniture, consumer
electronics, home appliances and accessories, currently has more
than 2,100 Company-operated and franchised stores in 48 states and
Canada. Aaron's was founded in
1955, is headquartered in Atlanta
and has been publicly traded since 1982. Progressive Leasing, a
wholly owned subsidiary and leading virtual lease-to-own company,
provides lease-purchase solutions through approximately 15,000
retail locations in 46 states. Aaron's, Inc. includes the
Aarons.com, ShopHomeSmart.com and ProgLeasing.com brands. For
more information, visit www.aarons.com.
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SOURCE Aaron's, Inc.