The iconic coaches return for the insurer's
annual college football campaign
COLUMBUS, Ga., Aug. 29,
2024 /PRNewswire/ -- The 2024-2025 college football
season is kicking off with a new NIL deal featuring some of the
sport's biggest names — "Name, Injury, Likeness," that
is. Aflac, the leading provider of supplemental health
insurance in the U.S.,1 announced today that the Aflac
Duck will once again team up with Nick
Saban and Deion "Coach Prime" Sanders for its annual college
football ad campaign. Returning for their fourth straight season
together, the two coaches will continue to raise awareness of how
Aflac helps hardworking Americans with expenses health insurance
doesn't cover.
The two coaches will continue to raise
awareness of how Aflac helps with expenses health insurance doesn't
cover.
In their first appearance, Coach Saban, Coach Prime and the
Aflac Duck head back to campus in the ad "Name, Injury, Likeness."
The twist on NIL sees the Aflac Duck signing Coach Saban and Coach
Prime to NIL deals and has them thinking big to teach fans about
how Aflac can help close the gap where health insurance ends and
medical bills begin. In the commercial, both NIL agreements are
brought to life as Coach Prime's deal puts him on a flashy "Aflac
gets you paid" billboard, while Coach Saban's deal soars overhead
with the "Big time coverage" blimp. The trio will also hit the lake
in the second commercial, "Gone Fishing," as the three continue to
educate consumers about the impact of medical debt.
"There's no better duo than Coach Saban and Coach Prime — two of
the most renowned names in college football — to demonstrate how
Aflac helps close the financial gap where health insurance ends and
medical bills pile up," said Aflac
Senior Vice President and Chief Marketing Officer Garth Knutson. "We secured NIL deals with them
to lead this campaign, reminding fans that Aflac provides big-time
coverage and helps our policyholders get paid. We're grateful for
their continued partnership, not just in our commercials, but in
explaining how Aflac helps protect financial well-being."
Aflac's annual college football campaign remains a cornerstone
of the brand's sports marketing portfolio. In addition to
premiering the new commercials with Coach Saban and Coach Prime,
Aflac is also gearing up for the second Aflac Kickoff Game
featuring No. 14 Clemson and No. 1
Georgia on Aug. 31 in Atlanta.
"Entering the sixth year of the college football campaign
with Aflac is a commitment I take seriously. The Aflac Duck
has my back, even in retirement," said Coach Saban. "I'm proud to
join forces again with Aflac and Coach Prime as we work together to
continue educating Americans on how Aflac can help with health
expenses health insurance doesn't cover."
As part of Coach Prime's return to Aflac's annual college
football campaign, the brand is deepening its partnership with the
University of Colorado. Earlier this
month, the brand was named "The Official Coaches Headset Partner"
of the Buffaloes. Each week during the 2024-2025 season, football
fans will see Coach Prime and his coaching staff wear
first-of-its-kind custom headsets. Eight unique headsets will be
worn throughout the season, designed to coordinate with the team's
helmets and prominently featuring the Aflac logo. Each headset was
meticulously created to match the Buffaloes' on-field uniform
combination every week so Coach Prime's game looks will be in sync
with his players.
The ads will run on Aug. 31 across linear, digital and
social platforms. "Name, Injury, Likeness" will debut on ESPN
GameDay, and "Gone Fishing" will premiere during the Aflac
Kickoff Game on ABC. Fans can learn more about Aflac, its
brand ambassadors and how the organization is expanding its sports
marketing footprint at
http://www.Aflac.com/collegefootball.
ABOUT AFLAC INCORPORATED
Aflac Incorporated (NYSE:
AFL), a Fortune 500 company, has helped provide financial
protection and peace of mind for more than 68 years to millions of
policyholders and customers through its subsidiaries in the U.S.
and Japan. In the U.S., Aflac is
the No. 1 provider of supplemental health insurance products.1 In
Japan, Aflac Life Insurance Japan
is the leading provider of cancer and medical insurance in terms of
policies in force. The company takes pride in being there for its
policyholders when they need us most, as well as being included in
the World's Most Ethical Companies by Ethisphere for 18 consecutive
years (2024), Fortune's World's Most Admired Companies for 23 years
(2024) and Bloomberg's Gender-Equality Index for the fourth
consecutive year (2023). In addition, the company became a
signatory of the Principles for Responsible Investment (PRI) in
2021 and has been included in the Dow Jones Sustainability North
America Index (2023) for 10 years. To find out how to get help with
expenses health insurance doesn't cover, get to know us at
aflac.com or aflac.com/espanol. Investors may learn more about
Aflac Incorporated and its commitment to corporate social
responsibility and sustainability at investors.aflac.com under
"Sustainability."
1 LIMRA 2023 U.S. Supplemental Health Insurance Total
Market Report
Media contact: Amy Persons, apersons@aflac.com
Analyst and investor contact: David
A. Young, 706-596-3264, 800-235-2667
or dyoung@aflac.com
Aflac | WWHQ | 1932 Wynnton Road | Columbus, GA 31999
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SOURCE Aflac