Continues Longstanding Relationship Through
2030
Expanded Partnership will Further Drive Credit
Card Acquisition and Loyalty; Strengthened Benefits to be
Introduced in the Second Half of 2022
NEW YORK, March 24, 2022 /PRNewswire/ -- Alaska Air Group
Inc. (NYSE: ALK) and Bank of America (NYSE: BAC) today announced an
extension of their co-branded credit card agreement through 2030.
The renewed agreement strengthens a powerful industry partnership
that has endured over decades, meaningfully expands guest benefits,
and further accelerates both companies' strategic growth plans in
key West Coast geographies.
"Our partnership with Bank of America has been key to
strengthening Alaska's brand recognition and building unparalleled
customer loyalty. This extension of our relationship with Bank of
America will continue to provide our guests meaningful ways to
enhance their travel experience with us," said Ben Minicucci, Chief Executive Officer of
Alaska. "Over time, we will
continue to invest in value-added benefits for our cardholders,
while consistently providing them with remarkable service in line
with our culture of care."
"We are excited to announce this multi-year extension of our
partnership with Alaska Airlines," said Dean Athanasia, President
of Regional Banking for Bank of America. "This relationship
continues to unlock growth opportunities for both Alaska and Bank of America, while driving
greater loyalty and engagement with Alaska's customers."
Alaska Airlines' co-branded credit card with Bank of America
currently offers cardholders the airline industry's most generous
loyalty rewards program, including Alaska's Famous Companion FareTM,
free checked bag, the opportunity to earn 3x the miles on eligible
Alaska purchases, oneworld®
Alliance mile redemptions, 50 percent discount on day passes for
Alaska Lounge access, 20 percent back on all inflight purchases and
many other travel benefits.
In the second half of 2022, Alaska and Bank of America intend to announce
additional benefits to further elevate its loyalty program for
cardholders, while driving long-term value for both companies.
About Alaska Air Group
Alaska Airlines and our regional partners serve more than 120
destinations across the United
States, Belize,
Canada, Costa Rica and Mexico. We emphasize Next-Level Care for
our guests, along with providing low fares, award-winning customer
service and sustainability efforts. Alaska is a member of the oneworld
global alliance. With the alliance and our additional airline
partners, guests can travel to more than 1,000 destinations on more
than 20 airlines while earning and redeeming miles on flights to
locations around the world. Learn more about Alaska at news.alaskair.com. Alaska Airlines
and Horizon Air are subsidiaries of Alaska Air Group (NYSE:
ALK).
About Bank of America
Bank of America is one of the world's leading financial
institutions, serving individual consumers, small and middle-market
businesses and large corporations with a full range of banking,
investing, asset management and other financial and risk management
products and services. The company provides unmatched convenience
in the United States, serving
approximately 67 million consumer and small business clients with
approximately 4,200 retail financial centers, approximately 16,000
ATMs, and award-winning digital banking with more than 54 million
verified digital users. Bank of America is a global leader in
wealth management, corporate and investment banking and trading
across a broad range of asset classes, serving corporations,
governments, institutions and individuals around the world. Bank of
America offers industry-leading support to approximately 3 million
small business households through a suite of innovative,
easy-to-use online products and services. The company serves
clients through operations across the
United States, its territories and approximately 35
countries. Bank of America Corporation stock (NYSE: BAC) is listed
on the New York Stock Exchange.
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SOURCE Alaska Airlines