American Express Previews New Amex Bot for Messenger Feature at Facebook’s F8
April 18 2017 - 2:00PM
Business Wire
The Updated Amex Bot for Messenger, Enhanced by
AI and Servicing Technology, will Enable Card Members to Receive
Select Account and Card Information On-Demand
Today at F8, Facebook's annual global developer conference,
American Express announced an updated Amex bot for Facebook
Messenger enhanced by artificial intelligence and servicing
technology, which will be available in the coming months. The
updated Amex bot for Messenger enables eligible U.S. Consumer and
OPEN Card Members to get on-demand answers from the Amex bot for
Messenger to answer certain queries related to their account and
Card information.
“Because of its scale, Messenger is an excellent platform to
extend our conversational servicing technology to allow Card
Members to interact with us how and when they want,” said Luke
Gebb, senior vice president, Enterprise Digital, American Express.
“We are continuing to invest in our partnership and evolve the
features of our Amex bot for Messenger to deliver more value to our
Card Members. We’re doing this by combining the real-time nature of
Messenger with American Express’ rich history as a trusted service
company.”
The new Amex bot for Messenger feature is a resource for Card
Members looking for quick answers to commonly asked questions.
American Express designed the updated Amex bot for Messenger by
identifying the questions frequently asked by its Card Members in
this channel. American Express’ servicing technology uses
artificial intelligence and machine learning to better serve Card
Members in environments like Messenger, and will learn and improve
over time.
Following are examples of the types of prompts Card Members will
be able to use to spark a conversation with the Amex bot for
Messenger:
- “What is my balance?” triggers a
real-time balance update.
- “What is my Membership Rewards
balance?” triggers a real-time Membership Rewards® points balance
update.
- “I have a question about a pending
charge” provides information about different types of pending
charges.
The new update adds to the initial set of features that the Amex
bot for Messenger originally launched with in August 2016,
including real-time purchase notifications and important
information about Card benefits and services related to those
purchases. In December 2016, American Express also launched an “Add
a Card” feature, facilitating eligible Card Members to add their
Card and billing information on file with Facebook to easily make
purchases on Facebook.
To enable the Amex bot for Messenger, Card Members can connect
an eligible Card to Messenger at m.me/AmericanExpressUS by using
their AmericanExpress.com user ID and password. Card Members can
easily add their Card to Facebook by choosing to do so when
connecting their eligible Card to Messenger. American Express has
worked closely with Facebook to ensure the data of our Card Members
is adequately secure and protected.
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more at
americanexpress.com and connect with us on
facebook.com/americanexpress,
linkedin.com/company/american-express, twitter.com/americanexpress,
and youtube.com/americanexpress.
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responsibility.
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version on businesswire.com: http://www.businesswire.com/news/home/20170418006352/en/
American ExpressElizabeth Crosta,
917-224-7949Elizabeth.crosta@aexp.com
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