ST. LOUIS, April 6, 2021 /PRNewswire/ -- Today,
Build-A-Bear®, in partnership with Nintendo®, announced the new
Animal CrossingTM: New Horizons collection.
Launching exclusively online today, and available in stores this
summer, the Build-A-Bear collection includes furry friends,
clothing and accessories inspired by the popular Animal Crossing:
New Horizons game on the Nintendo Switch™ system. This is the
first time that Animal Crossing: New Horizons plush is being
offered by Build-A-Bear Workshop.
"We are thrilled to bring the island fun of Animal Crossing: New
Horizons to Build-A-Bear Workshop," said Jennifer Kretchmar, Chief Digital &
Merchandising Officer. "Fans of the game are sure to be transported
to an island paradise and ready for fun with these furry
friends. This collection is perfect for gamers and collectors
of all ages!"
PARADISE AWAITS IN OUR NEW ANIMAL CROSSING: NEW HORIZONS
COLLECTION
Animal Crossing fans, your dream getaway starts
now! The Tom Nook & Isabelle plush have arrived at
buildabear.com and are ready to play!
Be sure to add Tom Nook to your collection before embarking on
your next business venture! Already dressed in his summer outfit,
Tom Nook is ready for warm weather fun in this Animal Crossing: New
Horizons offering.
Be the happiest villager in town when you add Isabelle to your
collection! Create your own paradise with the help of
Isabelle who comes dressed for warm island weather in her cheery
summer outfit. She is the perfect companion for any Animal
Crossing: New Horizons fan.
Both lovable furry friends come with the Animal Crossing: New
Horizons theme music or a mix of their personal phrases and fun
emotes from the game on a sound chip, so you can hear a playful
sound with every hug!
FIRST STUFFING PREMIERE HOSTED BY THE MERRELL TWINS
In
celebration of this highly requested collection, Build-A-Bear
invited YouTube, TV and film stars the Merrell Twins to host the
one-of-a-kind Animal Crossing: New Horizons Collection First
Stuffing Premiere at their local Workshop. Fans can view
their unique experience making the first ever Tom Nook &
Isabelle plush on Build-A-Bear Workshop's official
Facebook and YouTube accounts.
For product images, please click here.
For more information about Build-A-Bear, visit buildabear.com,
and follow the brand on Facebook, Instagram, TikTok, YouTube, and
Twitter.
About Build-A-Bear®
Build-A-Bear is a global brand
kids love and parents trust that seeks to add a little more heart
to life. Build-A-Bear Workshop has over 500 stores worldwide where
Guests can create customizable furry friends, including
corporately-managed stores in the United
States, Canada,
China, Denmark, Ireland, Puerto
Rico, and the United
Kingdom, third party retail locations and franchise stores
in Africa, Asia, Australia, Europe, Mexico, the Middle
East and South America.
Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenue of
$338.5 million in fiscal 2019. For
more information, visit the Investor Relations section of
buildabear.com.
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SOURCE Build-A-Bear Workshop