Castrol® Kicks Off 125th Anniversary by Becoming “Official Motor Oil of Barrett-Jackson,” Including Barrett-Jackson Cup January 20-28, 2024
January 18 2024 - 1:37PM
Business Wire
Castrol’s 125th Anniversary Celebration Will
Span a Year of Exciting New Future-focused Experiences, Products,
and Branding
Castrol, a global leader in lubricants and part of the bp group,
is kicking off its 125th year by becoming the Official Motor Oil of
Barrett-Jackson, including the presenting sponsor of the
Barrett-Jackson Cup, to further strengthen its support of the
automotive enthusiast community. The first auction of the year will
be the Scottsdale Auction, running from January 20-28, 2024, where
Castrol will roll out its bold new branding to the U.S. market.
Castrol will be announcing additional experiential partnerships and
new product innovations throughout its 125-year anniversary,
reflecting the brand’s unwavering commitment to meeting the future
needs of the automotive community.
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Castrol, a global leader in lubricants
and part of the bp group, is kicking off its 125th year by becoming
the Official Motor Oil of Barrett-Jackson, including the presenting
sponsor of the Barrett-Jackson Cup, to further strengthen its
support of the automotive enthusiast community. (Graphic: Business
Wire)
Widely regarded as the nation’s premier custom car and truck
building competition, Barrett-Jackson Cup participants are renowned
for pushing the boundaries of performance – a spirit which Castrol
strongly embraces. Fifty custom builders will compete for two
awards: “Ultimate Best in Show,” selected by two distinguished
builders, and the “People’s Choice Award,” voted on by fans via
Barrett-Jackson’s website (Cup.Barrett-Jackson.com). Winners will
be announced on January 28.
“Castrol is honored to be the Official Motor Oil of
Barrett-Jackson and we applaud the talent, craftsmanship, and drive
of the Cup participants who embody the highest level of automotive
enthusiasm and reflect the spirit of the Castrol brand,” says
Andreas Osbar, VP Castrol Americas. “What better way to head into
our 125th year, which is all about bringing to market even better
products and experiences designed to satisfy the world’s changing
needs and set the new performance standard in our industry.”
The Barrett-Jackson 2024 Scottsdale Auction is the perfect venue
to debut Castrol’s vibrant new branding in the U.S. Retaining the
signature red, white, and green colors of one of the world’s most
distinctive logos, the visualization has been refreshed to build
upon past equity while representing a bridge to the future.
“While Castrol has previously supported the Barrett-Jackson Cup,
this expanded partnership represents a new level of commitment to
our world-class Cup competitors, collectors, and all automotive
consumers,” says Craig Jackson, CEO and Chairman of Barrett-Jackson
Auction Company. “We are thrilled to call Castrol the Official
Motor Oil of Barrett-Jackson and look forward to creating an even
greater experience together.”
To learn more about how Castrol’s support of Barrett-Jackson is
impacting the custom-builder community, visit Castrol’s Path to
Performance Series. To learn more about the Barrett-Jackson Auction
and the Barrett-Jackson Cup happening January 20-28, 2024 in
Scottsdale, Arizona, visit Barrett-Jackson.com.
About Castrol: Castrol, one of the world’s leading lubricant
brands, has a proud heritage of innovation and fueling the dreams
of pioneers. Our passion for performance, combined with a
philosophy of working in partnership, has enabled Castrol to
develop lubricants and greases that have been at the heart of
numerous technological feats on land, air, sea and space for 125
years.
Today, Castrol is helping drive sustainability with our new
strategy that sets out aims for 2030 to save waste, reduce carbon
and improve lives. Castrol is part of the bp group and serves
customers and consumers in the automotive, marine, industrial and
energy sectors. Our branded products are recognized globally for
innovation and high performance through our commitment to premium
quality and cutting-edge technology.
To find out more about Castrol please visit castrol.com or
contact us at bppress@bp.com.
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bppress@bp.com
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