CHICAGO, Oct. 26, 2020 /PRNewswire/ -- Conagra Brands has
announced the launch of "United For Change," an updated approach to
its national employee fundraising campaign. This initiative
encourages employees to make personal financial contributions that
support essential community programs that provide financial
stability, alleviate systemic issues of poverty and advance civil
liberties for all Americans.
The campaign will benefit United Way and its member agencies as
well as the American Civil Liberties Union Foundation (ACLU), which
was chosen as a partner this year by Conagra Brands employees to
bring forth greater awareness and education for social justice,
racial justice, and equality issues. At the conclusion of the
campaign, Conagra Brands Foundation will also provide donations to
the United Way and the ACLU Foundation, based upon the amount
contributed by employees, to advance the vital work being done by
both organizations.
"Conagra Brands wants to empower employees to use their voices
and contributions to create positive change in their communities,"
said Robert Rizzo, senior director
at Conagra Brands Foundation. "We are honored to partner with
United Way and the ACLU, both of which have a proven track record
in creating solutions to build a more sustainable and inclusive
society."
"United For Change" drives meaningful participation from
employees at approximately 50 facilities and office locations.
Conagra employees across Mexico
and Canada will also take part in
the campaign, with employee contributions benefitting United Way
and Human Rights Watch in Canada.
The annual giving campaign serves to create lasting improvements in
the communities where its employees live and work.
"United Way and Conagra share a belief in building stronger
communities through employee engagement," said Shawna Forsberg, president and CEO of United Way
of the Midlands. "Right now, the need is greater than ever, with
one in three Americans having been laid off or taking a pay cut due
to COVID-19. This campaign offers an opportunity for us to address
the root causes of poverty and help our most vulnerable populations
across the United States during
this challenging time."
"The ACLU appreciates the opportunity to help Conagra shine a
light on and work to address the lasting impacts systemic racism
and discrimination have on people of color in this county," said
Danielle Silber, director of
strategic partnerships at the ACLU. "Fostering a community of
advocates is critical to bringing about fundamental change and
ensuring that 'We the People' truly means all of us."
To see how Conagra Brands engages and mobilizes its employees
and leading local and national nonprofit partners, please visit the
Conagra Brands Foundation page.
About Conagra Brands
Conagra Brands, Inc.
(NYSE: CAG), headquartered in Chicago, is one of North
America's leading branded food companies. Guided by an
entrepreneurial spirit, Conagra Brands combines a rich heritage of
making great food with a sharpened focus on innovation. The
company's portfolio is evolving to satisfy people's changing food
preferences. Conagra's iconic brands, such as Birds Eye®, Duncan
Hines®, Healthy Choice®, Marie Callender's®, Reddi-wip®, and
Slim Jim®, as well as emerging brands, including Angie's®
BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®,
offer choices for every occasion. For more information,
visit www.ConagraBrands.com.
About Conagra Brands Foundation
Conagra Brands
Foundation believes everyone has a right to healthy and nutritious
food knowing that food insecurity exists in every U.S. county. The
Foundation partners with exceptional national and local nonprofits
with high-impact programs located in the communities where we live
and work. By focusing our efforts within five areas: Direct Food
Access, Cooking Skills, Nutrition Education, Healthy and Active
Lifestyles and Urban Agriculture, we are able to be a leader in the
fight against food insecurity in North America.
For all media inquiries, please contact:
Tim Wrona, Conagra Brands
312-549-5400
tim.wrona@conagra.com
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SOURCE Conagra Brands, Inc.