Record weekends for two consecutive years show
continued strength for cruising
SEATTLE, Nov. 29,
2023 /PRNewswire/ -- For the second year in a row,
Holland America Line's Black Friday booking volumes broke a record
high for the shopping holiday in the
United States, with volume for the day more than 20% higher
than last year's record high and 23% higher for the period from
Black Friday through Cyber Monday.
The trend was especially noticeable with guests planning summer
vacations in 2024, with bookings for Alaska, Europe and Canada/New England all surpassing volumes
from last year's Black Friday sales.
"While some see Black Friday as a sign that winter is coming,
our guests were dreaming about exploring summer destinations like
Alaska, Iceland and Greece," said Gus
Antorcha, president, Holland America Line. "Breaking Black
Friday records two years in a row tells us that not only are guests
excited to plan ahead for travel, but that they value Holland
America Line's award-winning service and carefully crafted
itineraries that visit more than 100 countries."
Holland America Line's summer
cruises include six ships in Alaska, offering the most Glacier Bay permits
in the cruise industry, the most glacier viewing experiences and
the most opportunities to see the animals of Alaska with nearly 180 shore excursions that
take guests on a wildlife encounter. The summer season also
highlights cruising in the Canada/New England region, with several
itineraries extending up to Iceland and Greenland.
The record Black Friday weekend comes just weeks after Holland
America Line announced a new global fresh fish program. The
pioneering initiative engages a global network of 60 ports to
source and serve 80 types of fresh fish on board in all
restaurants, going from port to plate in less than 48 hours. The
program also engages world-renowned Chef Masaharu Morimoto to serve as Holland
America Line's "Fresh Fish Ambassador." Chef Morimoto brings his
signature style to curated dishes served in the ships' Dining
Rooms, as well as Morimoto By Sea, a new stand-alone restaurant
aboard Nieuw Amsterdam launching on the Dec.
16, 2023, cruise and a Morimoto By Sea pop-up restaurant on
the remainder of the fleet by spring of 2024.
Holland America Line's Black
Friday incentives run through December
1 and include prepaid crew appreciation, up to 30% off
cruise fares and $25 deposit on
For more information about Holland America Line, consult a
travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit
Find Holland America Line on X (formerly
Twitter), Facebook, Instagram and the Holland America
Blog. You can also access all social media outlets via the
home page at hollandamerica.com.
About Holland America Line [a division of Carnival
Corporation and plc (NYSE: CCL and CUK)]
America Line, part of Carnival
Corporation and plc (NYSE/LSE:CCL and NYSE:CUK), has been exploring
the world for 150 years with expertly crafted itineraries,
extraordinary service and genuine connections to each destination.
Offering an ideal perfectly-sized ship experience, its fleet visits
nearly 400 ports in 114 countries around the world and has shared
the thrill of Alaska for more than
75 years — longer than any other cruise line. Holland America Line's 11 vessels feature a diverse
range of enriching activities and amenities focused on destination
immersion and personalized travel. Guests enjoy the best
entertainment at sea each evening and dining venues featuring
exclusive dishes by world-famous chefs. A new global fresh fish
program brings more than 80 types of fresh fish on board, sourced
and served locally in regions around the world.
Bill Zucker, Erik
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SOURCE Holland America Line