Style Icons Rodner Figueroa and Karla Martinez Were All Smiles Behind the Scenes with Colgate® Optic White™ Toothpaste
March 02 2012 - 9:02AM
Business Wire
A bright, healthy smile is the perfect accessory to any red
carpet look. Fashion journalist and television producer Rodner
Figueroa is sharing his secret to a white smile on the set of the
new Colgate® Optic White™ commercial in Miami, Florida.
TV host Karla Martinez "interviews"
red-carpet regular Rodner Figueroa during the filming of Colgate
Optic White's TV commercial. The new Spanish-language spot will air
this March nationwide. Photo (c) Colgate-Palmolive.
“I’m constantly being asked what makes stars shine on the red
carpet, and I have to say, nothing pulls a look together like a
bright, healthy smile,” said Figueroa. “That’s why I’m excited to
let people in on my little fashion secret: Colgate Optic White
toothpaste, which contains a unique technology with hydrogen
peroxide − the same ingredient used in whitening strips.”
Figueroa was joined by Colgate spokeswoman and television
presenter Karla Martínez. The pair shared some laughs with the cast
of over more than 75 “paparazzi” on the set designed to be a VIP
red carpet event.
“Filming this commercial and working with Rodner on set was so
much fun! I loved having someone as in-the-know as he is to share
the latest fashion and beauty tips for 2012,” said Martínez.
The new Spanish-language commercial will debut in early March.
To learn more about Colgate® Optic White™ toothpaste, visit at
www.colgateopticwhite.com.
About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company,
tightly focused on Oral Care, Personal Care, Home Care and Pet
Nutrition. Colgate-Palmolive sells its products in over 200
countries and territories around the world under such
internationally recognized brand names as Colgate, Palmolive,
Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex,
Tom's of Maine, Ajax, Axion, Soupline, and Suavitel, as well as
Hill's Science Diet and Hill's Prescription Diet. For more
information about Colgate-Palmolive's global business, visit the
Company's web site at www.Colgate.com. To learn more about
Colgate's Bright Smiles, Bright Futures®, Colgate's global oral
health education program, please visit
http://www.colgatebsbf.com.
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