OAKLAND, Calif., Feb. 8, 2016 /PRNewswire/ -- The makers of Fresh
Step® litter are debuting a new product that pairs the
strength of Fresh Step with the power of Febreze™. New Fresh Step
with the power of Febreze doesn't just mask odors, but eliminates
them for 10 days, guaranteed. It is the first and only litter to
feature the power of Febreze, making it possible for litter odors
to vanish. That's something even cats find amazing!
New Fresh Step with the power of Febreze provides long-lasting
10-day odor control and leaves behind a fresh, clean scent. It also
locks in liquid and odor with Fresh Step's ClumpLock™ Technology,
making it easier to scoop. And now it has a lower dust formula for
cleaner surfaces and clearer air.
"Fresh Step with the power of Febreze was created to make both
cats and their owners happy by making odors vanish," says
Nick Meyer, Director of Marketing,
Pet Products. "By partnering with Febreze, Fresh Step created a
litter worth celebrating."
Giving Love By the Scoopful
Fresh Step is committed to the overall health and well-being of
cats, especially those in shelters. It has donated millions
of dollars to animal welfare causes and more than one million
scoops of litter to shelters nationwide through its Million Meow
Mission program, which aims to help improve the lives of shelter
cats and help them find forever homes.
"At Fresh Step, we understand the immense amount of love and joy
our cuddly cats bring us," said Meyer, "which is why we are
committed to giving back through our Million Meow Mission
program."
Through the Fresh Step Paw Points loyalty program members can
donate their Paw Points codes to support shelters and receive a
$2-off Fresh Step coupon. In
turn, participating shelters can redeem Paw Points for Fresh Step
litter, as well as other cat necessities, care items and toys.
New Fresh Step with the power of Febreze is available in Odor
Shield, Multi-Cat, Extreme and Lightweight Extreme litter and is
available in grocery, pet specialty, mass merchandise and drug
stores nationwide. For more information about Fresh Step litter
with the power of Febreze and to join the Million Meow Mission,
please visit www.freshstep.com.
The Clorox Company
The Clorox Company is a leading multinational manufacturer and
marketer of consumer and professional products with about 7,700
employees worldwide and fiscal year 2015 sales of $5.7
billion. Clorox markets some of the most trusted and recognized
consumer brand names, including its namesake bleach and cleaning
products; Pine-Sol® cleaners; Liquid Plumr® clog removers; Poett®
home care products; Fresh Step® cat litter; Glad® bags, wraps and
containers; Kingsford® charcoal; Hidden Valley® dressings and
sauces; Brita® water-filtration products; and Burt's Bees® natural
personal care products. The company also markets brands for
professional services, including Clorox Healthcare® and Clorox
Commercial Solutions®. More than 80 percent of the company's sales
are generated from brands that hold the No. 1 or No. 2 market share
positions in their categories.
Clorox is a signatory of the United Nations Global Compact, a
community of global leaders committed to sustainability. The
company has been broadly recognized for its corporate
responsibility efforts, including, most recently, two U.S. EPA
Climate Leadership Awards for Excellence in Greenhouse Gas
Management and inclusion among the top 40 companies on the
2015 Newsweek Green Rankings and CR magazine's 100 Best
Corporate Citizens 2015 list. The Clorox
Company and The Clorox Company
Foundation contributed approximately $15 million in
combined cash grants, product donations, cause marketing and
employee volunteerism during the past year. For more information,
visit TheCloroxCompany.com, the CR Matters Blog and
follow the company on Twitter at @CloroxCo.
NYSE: CLX
CLX-B
Procter & Gamble
Media
Contacts:
|
Apryl Ash, PDC
PR
|
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614.439.7596
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apryl@pdcpr.net
|
|
|
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Anne Marie Ghigo,
Clorox
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510.271.4710
|
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Anne.Marie.Ghigo@clorox.com
|
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SOURCE The Clorox Company