MIAMI, Nov. 29, 2016 /PRNewswire/ -- Carnival
Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world's
largest leisure travel company, today announced it will sponsor the
two-part finale of the upcoming season of NBC's "The New Celebrity
Apprentice" airing next year on February
6 and 13. The sponsorship also features Carnival Corporation
launching the Celebrity Apprentice Charity
Challenge, supporting the charities chosen by the celebrity
contestants while driving consumer engagement with the show. "The
New Celebrity Apprentice" premieres on January 2 at 8 p.m.
EST on NBC.
With "The New Celebrity Apprentice" featuring a component that
brings attention to worthwhile charities, the Charity Challenge
will give viewers of the hit program opportunities to win cruise
giveaways each week while also supporting the charities chosen by
the celebrity participants. The initiative will go live in December
and run through the duration of the program's eighth season.
Further details on the Charity Challenge will be released by
Carnival Corporation in mid-December.
Carnival Corporation and its four North American brands –
Carnival Cruise Line, Holland America Line, Princess Cruises and
Seabourn – will be featured in the show's two-part season finale,
details of which will be shared in the coming months. These brands
and Carnival Corporation's six other global cruise line brands,
comprise the world's largest cruise company.
"Cruise vacations are growing faster than ever in popularity,
but there are still many people who have not discovered why
cruising is such a great vacation and exceptional value," said
Arnold Donald, CEO of Carnival
Corporation. "We expect 'The New Celebrity Apprentice' will be a
big hit with viewers, and being able to reach millions of people
watching the program is a powerful way for us to generate awareness
of cruising and help inspire people to consider cruising when they
are planning their vacations. We are also looking forward to
generating awareness of and support for several well-deserving
charitable groups by offering cruise giveaways that will create a
lot of excitement."
Carnival Corporation's sponsorship of NBC's popular program is
the latest initiative in the company's ongoing strategy to find
innovative ways to expand the market and inspire consumers to
consider a cruise for their next vacation.
Carnival Corporation recently launched three original television
programs that showcase adventures aboard each of the company's 10
cruise line brands, which includes "The Voyager with Josh Garcia," airing on NBC nationwide on
Saturday mornings. Additionally, Carnival Corporation exposed a
broader consumer audience to cruising with its first-ever Super
Bowl commercial in 2015, also on NBC, and an initiative this year
with AT&T and Samsung to allow consumers to take a fully
immersive virtual reality cruise.
Former two-term California
governor, successful businessman and international movie superstar
Arnold Schwarzenegger will host the
show and work with world-class business leaders as boardroom
advisors. The list includes investment guru Warren Buffett, one of the most successful
businessmen in the world; former Microsoft CEO and Los Angeles
Clippers owner Steve Ballmer;
Tyra Banks, a supermodel, actress,
TV host, producer, and CEO of the Tyra Banks Company and cosmetics
brand, TYRA Beauty; actress, author and entrepreneur Jessica Alba, founder and chief creative officer
of The Honest Company and Honest Beauty; and Schwarzenegger's
trusted confidante and nephew, prominent entertainment attorney
Patrick Knapp Schwarzenegger.
This season's 16 celebrity contestants vying for the title of
Celebrity Apprentice and a $250,000
check to support their designated charity include the
following:
Four-time boxing world champion Laila
Ali; actress, host and entrepreneur Brooke Burke-Charvet; Pro-Football Hall of Fame
running back Eric Dickerson; Grammy
Award-winning singer and songwriter Boy George; American
Ninja Warrior host and comedian
Matt Iseman; actress, producer and
writer Carrie Keagan; Emmy
Award-winning television star and celebrity stylist Carson Kressley; four-time Olympic gold medalist
and WNBA champion Lisa Leslie;
comedian, film and television star Jon
Lovitz; Mötley Crüe lead singer Vince Neil; reality TV star Nicole "Snooki"
Polizzi; actress and Real Housewives of Beverly Hills star Kyle Richards; former UFC standout mixed martial
artist Chael Sonnen; co-host of Dish
Nation and Real Housewives of Atlanta star Porsha
Williams; Heisman Trophy winner, College Football Hall of
Fame inductee and ESPN sports analyst Ricky
Williams; and singer and television host Carnie Wilson.
About Carnival Corporation
& plc
Carnival Corporation & plc is the largest
leisure travel company in the world, with a portfolio of 10 cruise
brands in North America,
Europe, Australia and Asia comprised of Carnival Cruise Line,
Fathom, Holland America Line, Princess Cruises, Seabourn, AIDA
Cruises, Costa Cruises, Cunard, P&O Cruises (Australia) and P&O Cruises (UK).
Together, these brands operate 101 ships visiting over 700 ports
around the world and totaling 225,000 lower berths with 18 new
ships scheduled to be delivered between 2016 and
2022. Carnival Corporation & plc also operates
Holland America Princess Alaska Tours, the leading tour companies
in Alaska and the Canadian Yukon. Traded on both
the New York and London Stock Exchanges, Carnival
Corporation & plc is the only group in the world to be
included in both the S&P500 and the FTSE 100 indices.
Additional information can be found on www.carnival.com,
www.hollandamerica.com, www.seabourn.com, www.aida.de,
www.costacruise.com, www.cunard.com, www.pocruises.com.au,
www.pocruises.com and www.fathom.org.
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SOURCE Carnival Corporation & plc