MOLINE, Ill., Oct. 4, 2018 /PRNewswire/ -- John Deere has
again earned a spot among the world's most valuable brands in an
annual ranking completed by Interbrand, a leading brand consulting
firm. John Deere is ranked 88th in the Best Global Brands research
announced today, moving up 4 spots from a year ago. Interbrand
estimates the John Deere brand to now be worth approximately
$5.4 billion.
"A decade after the global financial crisis, the brands that are
growing fastest are those that intuitively understand their
customers and make brave iconic moves that delight and deliver in
new ways," said Charles
Trevail, Global Chief Executive Officer of Interbrand.
Interbrand said its brand valuation is based on three key areas
- financial performance of the brand; the brand's influence on
purchase decisions; and the brand's strength to create loyalty and
sustainable customer demand.
"This recognition emphasizes the success of our 70,000 employees
worldwide who work each day to deliver on the company's core values
of integrity, quality, commitment and innovation," said
Samuel R. Allen, Deere & Company
Chairman and Chief Executive Officer.
John Deere has been included in the Best Global Brand ranking
since 2011 when Interbrand estimated the value of the John Deere
brand to be $3.65 billion. The
Interbrand methodology was the first of its kind to be certified by
International Organization for Standardization requirements for
monetary brand valuation.
Deere & Company (www.JohnDeere.com) is a world
leader in providing advanced products and services for customers
whose work is linked to the land - those who cultivate, harvest,
transform, enrich and build upon the land to meet the world's
dramatically increasing need for food, fuel, shelter and
infrastructure.
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SOURCE Deere & Company