Disney’s Planes: Fire & Rescue Product Line Featuring Interactive, Rescue-Themed Toys for Heroes-in-Training Lands at Retail
July 08 2014 - 8:00AM
Business Wire
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http://bit.ly/PlanesFireAndRescueProducts to your Twitter handle
using the hashtag #FireAndRescue
Disney Consumer Products (DCP) debuted a dynamic line of
products to celebrate the premiere of the high flying
comedy-adventure Disney’s Planes: Fire & Rescue, in theaters
July 18. The action-packed sequel to Disney’s Planes has inspired a
robust lineup of diecast, remote control and interactive toys,
apparel, accessories, books and more from Disney Store and
best-in-class licensees including Mattel, Thinkway, and more. From
infrared controls that bring rescue vehicles to life with sound
effects and signature phrases to motion-activated RC toys, the
collection allows heroes-in-training to immerse themselves in the
action while recreating iconic moments in the film.
“Disney Consumer Products’ Planes: Fire & Rescue product
line offers endless opportunities for vehicle play and introduces a
new rescue play pattern that celebrates the teamwork and heroism in
the film,” said Josh Silverman, executive vice president of global
licensing, Disney Consumer Products. “With interactive toys that
help knock down fire targets and play sets where Dusty can ‘put out
fires,’ Planes fans of all ages can be the heroes in their own
stories.”
Disney’s Planes: Fire & Rescue products are available now at
retailers nationwide, Disney Store and DisneyStore.com.
Highlights from the product line include:
Interactive Play & Diecast
- Planes: Fire & Rescue
Fire Blastin’ Dusty by Mattel (MSRP: $49.99): Help world
famous air racer Dusty Crophopper save the day and put out the
blaze by scooping up “water” balls and launching them at “fire”
targets to take them out. "Smart Sounds" technology recognizes
Dusty's left and right position and when he's shooting the water
balls, and he emits action sounds and phrases from the movie to
enhance the excitement.
- U-Command Fire & Rescue Blade
Ranger by Thinkway (MSRP: $59.99): The infrared deluxe RC
helicopter features Blade Ranger’s voice and phrases from the film
with movable eyes, mouth and propeller that creates engine sounds
and flight effects! Control Blade Ranger's movements with the
joysticks on the wireless remote or use the control buttons to
maneuver forward, reverse, left or right.
- Fire Rescue Attack Launcher by
Disney Store ($19.95): Playtime will take flight with the Fire
Rescue Attack Launcher! Place the plane in the runway groove and
pull back the spring-loader to activate lights and sounds. Squeeze
the trigger and launch Dusty, Lil’ Dipper or Cabbie up to 15 feet
in the air.
- Planes: Fire & Rescue
Deluxe Die Cast by Disney Store ($19.95): Blade Ranger,
Windlifter and Muir will heat up the action as fans recreate their
favorite scenes from Disney’s latest aeronautical adventure,
Planes: Fire & Rescue, with these detailed deluxe diecast
vehicles.
Mobile Rescue Gear &
Apparel
- Disney’s Planes: Fire &
Rescue Dusty-Mobo Tot by Mobo Cruiser (MSRP: $149.99):
This Dusty version of the Mobo Tot is an elite
ergonomically-designed cruiser for children ages 2-5 that
stimulates imagination and promotes outdoor fun.
- Planes: Fire & Rescue
Scooter by Huffy (MSRP $19.99): Race to your next adventure
in this Planes: Fire & Rescue folding scooter! The orange
aluminum scooter deck is fully wrapped with a grip tape and printed
with a scene from the new comedy-adventure film!
- Planes: Fire & Rescue
Bomber Jacket & Aviator Hat by Disney Store ($49.95,
$14.95): The soft faux shearling lining of the Planes: Fire
& Rescue bomber jacket and aviator hat will keep your little
flier snug and stylish whether soaring off to school, piloting to a
play date or practicing Dusty's heroic maneuvers.
- Planes: Fire & Rescue
Backpack and Lunch Tote by Disney Store ($22.95-14.95):
Dusty leads the way as he appears to fly right out of this Planes:
Fire & Rescue backpack and lunch tote that has storage space
for all your pilot's cargo. Lenticular artwork features Pontoon
Dusty, followed by Blade Ranger, Windlifter, and Cabbie.
Stories for Little Aviators
- Planes: Fire & Rescue
Read-Along Storybook & CD by Disney Press (MSRP: $6.99):
Follow the thrilling adventures of Dusty Crophopper and all his
pals in this exciting read-along. Complete with music, sound
effects, and character voices, kids will love this new high-flying
story.
- Planes: Fire & Rescue App
by Disney Publishing Worldwide (Free with in-app purchase):
Join the adventure in this interactive retelling of
the all-new feature film! Fans can read-along with this
interactive story, filled with tappables and fun-filled games.
Whether readers are fighting fires with Mayday, training with
Dusty, or smoke jumping with the team, they will learn what it
takes to become a real hero.
To download images of the Disney’s Planes: Fire & Rescue
product collection, please visit http://bit.ly/FireAndRescueImages
(this link is case sensitive).
About Disney’s Planes: Fire &
Rescue
Set to release July 18th, 2014, Disney’s Planes: Fire &
Rescue features a quirky crew of elite firefighting aircraft
devoted to protecting historic Piston Peak National Park from a
raging wildfire. When world famous air racer Dusty (voice of Dane
Cook) learns that his engine is damaged and he may never race
again, he must shift gears and is launched into the world of
wildfire air attack. Dusty joins forces with veteran fire and
rescue helicopter Blade Ranger and his courageous air attack team,
including spirited air tanker Lil' Dipper (voice of Julie Bowen),
heavy-lift helicopter Windlifter, ex-military transport Cabbie and
a lively bunch of brave all-terrain vehicles known as The
Smokejumpers. Together, the fearless team battles a massive
wildfire, and Dusty learns what it takes to become a true hero.
About Disney Consumer
Products
Disney Consumer Products (DCP) is the business segment of The
Walt Disney Company (NYSE:DIS) that delivers innovative and
engaging product experiences across thousands of categories from
toys and apparel to books and fine art. As the world's largest
licensor, DCP inspires the imaginations of people around the world
by bringing the magic of Disney into consumers' homes with products
they can enjoy year-round. DCP is comprised of three business
units: Licensing, Publishing and Disney Store. The Licensing
business is aligned around five strategic brand
priorities: Disney Media, Classics &
Entertainment, Disney & Pixar Animation
Studios, Disney Princess & Disney
Fairies, Lucasfilm and Marvel. Disney Publishing
Worldwide (DPW) is the world's largest publisher of children's
books, magazines, and digital products and also includes an English
language learning business, consisting of over 40 Disney English
learning centers across China and a supplemental learning book
program. DPW's growing library of digital products includes
best-selling eBook titles and original apps that leverage Disney
content in innovative ways. The Disney Store retail chain operates
across North America, Europe and Japan with more than 350 stores
worldwide and is known for providing consumers with high-quality,
unique products. Disney's official shopping portals online
are www.DisneyStore.com and www.DisneyStore.co.uk.
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Disney Consumer ProductsLiz
Virji818-544-1926liz.virji@disney.com
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