One of The Walt Disney Company's most popular franchises
comes to life as guests from across China and around the world experience new
attractions and entertainment based on characters from
Disney•Pixar's Toy Story
SHANGHAI, April 26, 2018 /PRNewswire/ -- Shanghai Disney
Resort welcomed its first official guests to Disney·Pixar Toy Story
Land today, the first major expansion at the resort since its grand
opening in 2016.
"We're grateful to the people of China for wholeheartedly embracing Shanghai
Disney Resort, for truly making it their own and also making it one
of the most successful theme parks we've ever opened," said
Robert A. Iger, chairman and chief
executive officer, The Walt Disney Company. "We're incredibly proud
of the success of this one-of-a-kind, world-class destination, and
we are thrilled to give our Chinese guests even more to explore and
enjoy at the resort with the addition of a spectacular new land
based on Pixar's beloved Toy
Story characters."
Shanghai Disneyland is the most successful theme park ever
opened in China. The new
Disney·Pixar Toy Story Land expansion was announced within only
five months after the theme park's grand opening, signaling the
early success of the resort and demonstrating The Walt Disney
Company's confidence in the future of its business in China.
Based on the hugely successful Toy Story films, Shanghai
Disneyland's seventh land is a high-spirited, colorful world where
guests will feel as if they've been shrunk down to the size of a
toy for laughter and fun with family and friends. Woody, Buzz and
their pals come to life and play in this fully immersive land,
which features three new attractions – Slinky Dog Spin, Rex's
Racer, and Woody's Roundup – as well as a themed Character greeting
area – Meeting Post – and immersive shopping and dining experiences
– Al's Toy Barn and Toy Box Café.
Toy Story is the perfect theme for Disney's growing
business in China as characters
and stories from the franchise have strongly resonated with Chinese
guests. Shanghai Disney Resort has the only Toy Story-themed
hotel in the world, while Shanghai Disneyland is home to the
popular Buzz Lightyear Planet Rescue attraction, a guest favorite
which features the most advanced Buzz Lightyear targeting system at
any Disney park.
The original Toy Story film was one of the top grossing
movies in China more than two
decades ago and in 2010 Toy Story 3 became the highest
grossing Pixar film ever in China
at the time.
For 20 years, Pixar has been dazzling fans at Disney Parks all
over the world – from the introduction of It's Tough to be a Bug!
and Buzz Lightyear's Space Ranger Spin at Walt Disney World in
1998, to the immersive Cars Land at Disney California Adventure in
2012 – Pixar's iconic storytelling translates perfectly to a Parks
experience.
In celebration of 20 years, 2018
marks the "Year of Pixar" at Disney Parks, with reimagined
favorites like the Pixar Play Parade at Disneyland Resort, as well
as entirely new experiences including Disney·Pixar Toy Story Land
at Shanghai Disney Resort, Toy Story Land at Walt Disney World, and
Pixar Pier and Pixar Fest at Disneyland Resort – with more
surprises to come throughout the year.
About Disney Parks, Experiences and Consumer
Products
Disney Parks, Experiences and Consumer Products is
the business segment of The Walt Disney Company (NYSE:DIS) that
brings the magic of Disney's stories, characters and franchises
into the daily lives of families and fans around the world to
create memories that last a lifetime. The company's iconic travel
and leisure businesses include six resort destinations in
the United States, Europe, and Asia; a top-rated cruise line; a luxurious
family beach resort in Hawaii; a
popular vacation ownership program; and an award-winning guided
family adventure business. Disney's global consumer products
operations include the world's leading licensing business; the
world's largest children's print publisher; Disney Store locations
around the world; and the shopDisney e-commerce platform. These
experiences are created by Walt Disney Imagineering, the innovative
force responsible for overseeing the segment's world-class products
and experiences — from immersive lands to interactive toys, and
everything in between.