Entravision Launches New Audio Streaming Hub, El Botón
November 23 2020 - 8:15AM
Business Wire
Entravision Communications Corporation (NYSE: EVC), a leading
global media and marketing technology company, today announced the
launch of its new streaming destination, El Botón. Listeners can
now stream their favorite Entravision radio shows and stations
directly on their mobile phones or desktops by visiting
elboton.com.
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the full release here:
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El Botón offers listeners access to top Spanish radio
influencers all in a single destination. Through the simple click
of a button, users can choose from 34 radio stations across 10
different formats. Begin the morning with positive messages from
Alex “El Genio” Lucas or the laugh out loud comedy of El Flaco y Su
Pandilla and The Shoboy Show. During the mid-day, take a break with
the humorous renditions of El Show de Piolín, and in the late
afternoon and evening enjoy the parody comedy of El Show de Erazno
y La Chokolata. In addition to the online platform, Entravision
will be introducing an El Botón mobile app in early 2021 with live
chat, podcasts, playlists and social media channels.
“We are extremely excited to launch El Botón and provide all
fans of Latino music with the ability to stream our award-winning
content from the ease of their home computer or mobile device,”
said Juan Saldívar, Entravision’s Chief Digital, Strategy and
Accountability Officer. “The world of radio is quickly evolving,
and it is no longer required to be in your car to listen to your
favorite radio show. Streaming and digital radio is the wave of the
future, and El Botón will provide audiences with greater listening
flexibility anytime, anywhere.”
Audio listening is growing across multiple platforms,
particularly amongst Hispanic Americans. In the most recent Nielsen
Total Audience Report1, greater than one-third, or 37 percent, of
Hispanic Americans report spending more time listening to radio
since the onset of COVID-19, and, in particular, more time
listening on their mobile phones, computers or smart speakers.
“We are regularly adapting and evolving our digital offerings to
meet the needs of our audiences,” said Jessica Martinez,
Entravision’s General Manager, U.S. Digital. “We are confident the
launch of our new streaming platform El Botón will meet this
demand.”
In celebration of the launch of El Botón, now through December
3rd consumers can win $500 through a special “Artist of the Day”
cross promotion on elboton.com and El Show de Alex “El Genio”
Lucas. Find the “Artist of the Day” posted daily on elboton.com,
then listen to Alex “El Genio” Lucas each morning. When Alex “El
Genio” Lucas plays one of that artist’s songs on his program, the
10th caller instantly wins the prize. Please visit here for the
full contest rules.
About Entravision Communications Corporation
Entravision is a diversified global marketing, technology, and
media company serving clients throughout the United States and in
more than 20 countries across Latin America, Europe, and Asia. Our
dynamic portfolio of services includes cutting-edge, proprietary
marketing technologies and platforms, along with leading media and
marketing audience-centric assets in the U.S., including 54
television stations and 48 Spanish-language radio stations that
feature nationally recognized, award-winning talent. Entravision is
the largest affiliate group of the Univision and UniMás television
networks. In addition to broadcast, we offer mobile programmatic
solutions and demand-side platforms, which allow advertisers to
execute performance campaigns using machine-learned bidding
algorithms to identify the ideal combination of creative assets,
audience targeting, and pricing. Shares of Entravision Class A
Common Stock trade on The New York Stock Exchange under the ticker
symbol: EVC. Learn more about all of our marketing, media, and
technology offerings at entravision.com or connect with us on
LinkedIn and Facebook.
1 Nielsen Total Audience Report, August 2020.
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version on businesswire.com: https://www.businesswire.com/news/home/20201123005486/en/
Contact for Entravision: Kimberly Esterkin ADDO Investor
Relations evc@addoir.com 310-829-5400
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