Commitment to Revitalization, Client Service Drives Lincoln, Seaport District NYC Collaboration
August 31 2017 - 4:50PM
Business Wire
- The Lincoln Motor Company and The
Howard Hughes Corporation® are kicking off a long-term
collaboration this week at the Seaport District NYC – New York’s
original commercial hub – with live music, food and special
events
- A rich history, plus the fine dining
and cultural attractions of this area in Lower Manhattan align with
the passion points of Lincoln clients
- New development is creating a
revitalized hub of entertainment, food and retail space with an
emphasis on customer service – a complement to Lincoln’s
ever-increasing focus on effortless client experiences and elevated
levels of service
The Lincoln Motor Company and The Howard Hughes
Corporation® are entering a long-term collaboration at the
Seaport District NYC based on a mutual appreciation for history and
culture and a shared commitment to revitalization and effortless
customer service. The collaboration kicks off this week with live
music, food and special events.
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Seaport District NYC’s rich maritime history and fine dining and
cultural attractions are passion points for Lincoln clients. Now
undergoing a revitalization spearheaded by The Howard Hughes
Corporation, the area is being transformed into a premier cultural
destination with distinctive entertainment, world-class restaurants
and diverse retail space.
The revitalization dovetails with Lincoln’s customer-centered
approach that’s changing the luxury vehicle purchasing and
ownership experience. Lincoln recently launched its newest Lincoln
Experience Center, this one in Dallas. The multi-use center offers
people new to Lincoln the opportunity to learn more about the brand
in a convenient, luxurious environment. The first center opened
last year in Newport Beach, California. Lincoln is the only luxury
automaker to offer nationwide Pickup and Delivery service. All of
this is part of The Lincoln Way, a suite of enhanced client
experiences designed to set Lincoln apart.
“We look forward to working with The Howard Hughes Corporation
as it continues its revitalization of the Seaport District NYC,”
said Kumar Galhotra, president, The Lincoln Motor Company. “Both
Lincoln and The Howard Hughes Corporation recognize the need to
focus on great products and world-class experiences.”
A partnership with the reservation app Resy that allows
consumers to pay for dinner at the unique Seaport Food Lab in
advance, as well as a wireless network and charge ports throughout
are all part of the focus on effortless experiences for residents
and tourists in Lower Manhattan. Special events helping kick off
the multiyear collaboration at Seaport District NYC include:
- Lincoln Sessions: On Sept. 6,
from 5 to 8:15 p.m., Lincoln and the Seaport District NYC will host
an outdoor concert in the heart of the neighborhood featuring live
performances from Lukas Nelson and Small Black
- The Navigator Experience: Sept.
7-9, from 11 a.m. to 8 p.m., guests are invited to explore how our
own senses of taste, touch, sound and smell can help create a
custom vehicle. Enjoy personalized scent and taste experiences with
The Scentarium and Michel Cluizel Chocolates. Then experience the
feeling of driving Lincoln’s all-new luxury SUV at the
ride-and-drive event, also available from 11 a.m. to 8 p.m.
- #Liftgating: On Sept. 10,
beginning at 7 p.m., guests are invited to join Lincoln for an
elevated outdoor football viewing experience at Seaport District
NYC
The collaboration between The Lincoln Motor Company and The
Howard Hughes Corporation means Lincoln clients will be eligible
for discounts to multiple retail, dining and entertainment venues
in the area, including the luxury iPic Theater chain.
“The Lincoln Motor Company is emblematic of the industry leaders
with whom we are collaborating as we revitalize the Seaport
District, creating a unique, vibrant destination for New Yorkers
and visitors alike,” said Saul Scherl, executive vice president,
The Howard Hughes Corporation. “We look forward to a successful
relationship with Lincoln and to people exploring the experiences
that Lincoln will be bringing to the Seaport’s historic cobblestone
streets.”
About The Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford
Motor Company, committed to creating compelling vehicles with an
exceptional ownership experience to match. For more information
about The Lincoln Motor Company, please visit media.lincoln.com or
www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.
About the Seaport District NYC
The Seaport District is New York’s original commercial hub,
located on the East River in Lower Manhattan with unparalleled
views of the Brooklyn Bridge, Statue of Liberty and the city
skyline. It is currently being revitalized by The Howard Hughes
Corporation® and will encompass seven buildings on several
city blocks totaling more than 400,000 square feet of cutting-edge
culinary, fashion, entertainment and cultural experiences, set to
open in 2018. Highlights include the new Pier 17®, poised to
become an iconic entertainment destination with a 1.5-acre rooftop
that will have a restaurant, outdoor bars and a venue for special
events. Waterfront restaurants inside the building from culinary
powerhouses Jean-Georges Vongerichten and the Momofuku Group led by
David Chang are the first to be announced in what will become a
range of dining options in the district. The Seaport District will
also be home to the only U.S. location of Carla Sozzani’s
pioneering experiential concept store 10 Corso Como, a
50,000-square-foot food market by Jean-Georges in the restored Tin
Building, and is the first Manhattan location of premier cinema
operator iPic Theaters that opened last fall. An essential part of
New York for over 300 years, the re-envisioned Seaport District
will continue to function as a much-needed community anchor and a
“port of discovery” for the rapidly growing population of Lower
Manhattan. For additional information, visit
SeaportDistrict.NYC.
About The Howard Hughes Corporation®
The Howard Hughes Corporation owns, manages and develops
commercial, residential and mixed-use real estate throughout the
U.S. Our properties include master planned communities, operating
properties, development opportunities and other unique assets
spanning 14 states from New York to Hawaii. The Howard Hughes
Corporation is traded on the New York Stock Exchange as HHC with
major offices in New York, Columbia, MD, Dallas, Houston, Las Vegas
and Honolulu. For additional information about HHC, visit
www.howardhughes.com.
For news, photos and video, visit media.lincoln.com.
Follow us on Facebook at facebook.com/lincoln.
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version on businesswire.com: http://www.businesswire.com/news/home/20170831006337/en/
The Howard Hughes CorporationCristina
Carlson646.822.6910cristina.carlson@howardhughes.comorThe Lincoln
Motor CompanyVanessa Bohlscheid313.322.4667vbohlsch@lincoln.com
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