PITTSBURGH, June 24, 2019 /PRNewswire/ -- GNC Holdings, Inc.,
a leading global health and wellness brand, announced today key
leadership changes to support the ongoing repositioning of the
business to drive future growth and expand their brand and product
portfolio across the globe.
As part of this repositioning effective July 1, 2019, the company has hired Ryan Ostrom as Chief Brand Officer. Ostrom will lead the brand,
marketing, digital and e-commerce strategy for the organization and
will play a key role in guiding the business as GNC continues to
evolve its position in the market. He will report directly to
Ken Martindale, Chairman and CEO of
GNC.
Ostrom brings more than a decade of experience in leadership
roles in brand management, digital marketing and e-commerce, most
recently serving as Global Chief Digital Officer for KFC, where he
led development and execution of the company's global digital
strategy.
To further expand their global reach, the company has promoted
Carl Seletz to the role of Chief
Global Officer, effectively immediately. Seletz will lead the
retail, wholesale and distribution functions as well as e-commerce
support for the international channels and will oversee all
business outside of the United
States.
Seletz brings more than 30 years of international retail
experience in both brand management and operational roles in the
U.S. and abroad, and has spent the past six years as the Senior
Vice President of International for GNC. In this role, he has led
business development internationally while overseeing operations in
more than 50 countries. He will continue to report to
Martindale.
As part of the commitment to the overall repositioning strategy,
Rachel Jones, most recently Vice
President of International Merchandising and Marketing at GNC, has
been promoted to Vice President of Global Brands. In this role,
Jones will be responsible for product brand strategy development
and execution across all GNC owned product lines.
Jones has been with the company for over 15 years and brings a
depth of experience in research and development, product innovation
and brand management. In this role, she will report to Ostrom, and
will continue to support global brand initiatives.
"These organizational changes mark a significant step in the
ongoing evolution of our company. Ryan, Carl and Rachel will all
play critical roles in executing our strategy to create seamless
customer experiences across channels, grow our global presence and
further leverage the power of our brand and broad product
portfolio," said Martindale.
About GNC
GNC Holdings, Inc. (NYSE: GNC) is a
global health and wellness brand that helps people live well. The
company is known and trusted for quality performance and
nutritional supplements, and its broad assortment of internally
developed science-based products as well as nationally recognized
third-party brands, many of which are exclusive to GNC.
GNC's diversified, omni-channel business model has global reach
and a well-recognized, trusted brand, that provides customers with
excellent service, product knowledge and solutions. The company
serves consumers worldwide through company-owned retail locations,
domestic and international franchise locations, e-commerce, joint
venture partnerships and key partner distribution agreements. GNC
also has exceptional innovation and product development
capabilities that support its broad product and brand portfolio. As
of March 31, 2019, GNC had
approximately 8,200 locations, of which approximately 6,000 retail
locations are in the United States
(including approximately 2,100 Rite Aid licensed
store-within-a-store locations) and the remainder are locations in
approximately 50 countries.
Media Contacts:
GNC
Media, GNCMedia@zenogroup.com
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SOURCE GNC Holdings, Inc.