GRAY TELEVISION ROLLING OUT ADVANCED FEATURES WITH NEXTGEN TV
April 29 2024 - 6:00AM
With Derby Week kicking off in Louisville, Kentucky, Gray
Television, Inc. (NYSE: GTN) (“Gray”) is proud to announce several
key initiatives to advance the NEXTGEN TV transition and bring more
of the benefits of this new standard to viewers in Gray’s local
communities. Among many other consumer benefits, NEXTGEN allows
broadcasters to deliver superior picture quality and immersive
sound, and Gray is increasing its efforts to roll out these
features for viewers.
Earlier this month, Gray’s NBC affiliate WAVE(TV) in Louisville,
Kentucky, became the first affiliate of a major network to
broadcast all of its programming using High Dynamic Range (HDR)
with Dolby Vision and immersive sound using Dolby Atmos. The
“always on” feature ensures that all of WAVE(TV)’s local and
network content, including more than 30 hours of Gray’s live, local
coverage from Churchill Downs starting with WAVE(TV)’s local
morning news at 5:00am on Monday April 29 through the late evening
news at 11:00pm on Saturday May 4 and including the key horse races
in between, will all be in HDR with immersive sound.
“With HDR and immersive sound, WAVE(TV)’s programming will pop.
Viewers will immediately notice the enhanced contrast between the
brightest and darkest colors on the screen,” said John O’Brien,
WAVE(TV)’s General Manager.
Gray’s advances with NEXTGEN are not limited to Louisville. In
Las Vegas, Gray’s FOX affiliate KVVU(TV) was the first commercial
television station to launch as a NEXTGEN Virtual Broadband IP
Channel in December 2023. Earlier this month, KVVU(TV) became the
first FOX affiliate and first NEXTGEN Virtual Channel to broadcast
its entire programming schedule in HDR with Dolby Vision, again
bringing the rich colors and vivid contrasts of HDR to viewers in
Las Vegas.
“For many years, broadcasters have been promising to use NEXTGEN
TV to bring superior picture quality and immersive sound to
viewers. Gray is proud to be among a handful of leading
broadcasters who are now delivering on that promise. Our stations
in Louisville and Las Vegas are just the beginning of Gray’s
efforts to launch more of its NEXTGEN TV stations with these
innovative, consumer-pleasing features throughout the summer and
into the fall,” said Pat LaPlatney, Gray’s President & Co-CEO.
In addition to advanced picture and sound quality, Gray also is
using NEXTGEN to offer new interactive and streaming services for
viewers. In Las Vegas and Kansas City, Gray’s stations are using
NEXTGEN TV and the RUN3 Platform as a portal to access Gray’s live
24/7 local news-focused national streaming service, Local News
Live. With a simple click of the remote, viewers watching KVVU(TV)
in Las Vegas or KCTV(TV) in Kansas City on a NEXTGEN television set
can access Local News Live. Gray’s stations in Las Vegas and Kansas
City are the first to use NEXTGEN as a portal to access a free,
live streaming news service providing a new public service to
viewers in Gray’s markets.
“With NEXTGEN TV and the RUN3 Platform, Gray is able to bring
Local News Live to the millions of viewers in Gray’s markets who
have already purchased or will soon purchase a NEXTGEN TV set,”
said Sandy Breland, Gray’s Chief Operating Officer.
“In the coming months Gray anticipates it will use NEXTGEN TV
and the RUN3 Platform to offer more innovative and interactive
features for its viewers, including start-over, interactive gaming
channels, and much more,” offered Rob Folliard, Gray’s Senior Vice
President and currently the Chairperson of NEXTGEN TV consortium
PearlTV. “With the strong penetration of NEXTGEN TV capable
television sets in the country, we expect consumers will
increasingly recognize how NEXTGEN TV will improve their
experiences even more than our industry’s transition from analog to
High Definition fifteen years
ago.”
About Gray:
Gray Television, Inc. is a multimedia company headquartered in
Atlanta, Georgia. Gray is the nation’s largest owner of top-rated
local television stations and digital assets. Its television
stations serve 114 television markets that collectively reach
approximately 36 percent of US television households. This
portfolio includes 79 markets with the top-rated television station
and 102 markets with the first and/or second highest rated
television station. Gray also owns video program companies Raycom
Sports, Tupelo Media Group, and PowerNation Studios, as well as the
studio production facilities Assembly Atlanta and Third Rail
Studios. Gray owns a majority interest in Swirl Films.
For more information, please visit www.gray.tv.
Gray Contact:
Kevin P. Latek, Executive Vice President, Chief
Legal and Development Officer, 404-266-8333
Robert J. Folliard, Senior Vice President,
Distribution and Government Affairs, 404-266-8333
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