Hippo Unveils New Home Care Experience and Ad Campaign to Help Homeowners ‘Feel the Housepower’
June 27 2022 - 8:00AM
Business Wire
87% of homeowners experience anxiety and dread
about home maintenance and worry about what could go wrong next
Hippo (NYSE: HIPO), the home insurance group focused on
proactive home protection, today unveiled the new Hippo Home Care
mobile experience for Hippo customers, and a new ad campaign to
help homeowners ‘Feel the Housepower.’ A recent Hippo survey found
87% of homeowners experience anxiety and dread about home
maintenance and worry about what could go wrong next. These same
homeowners are looking for an offering that instills confidence and
helps them proactively protect their homes.
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the full release here:
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Hippo Home Care is a complimentary experience designed to combat
that anxiety and empower homeowners with a host of features that
includes a Home Health Assessment, a detailed Home Check-up with a
Hippo Home Care expert, a personalized checklist of preventive
maintenance tasks and ongoing access to Hippo Home Care pros for
advice on how to address issues.
Hippo Home Care experts help to quickly identify specific issues
and advise homeowners how to take action before they turn into
bigger problems. As homeowners complete actions on their
personalized list, such as inspecting their water heater or
replacing an air filter, their Home Health indicator visually
improves in the app.
“Homeowners know preventative home maintenance is critical, but
many don’t know where to begin,” said Rick McCathron, CEO and
President of Hippo. “Hippo Home Care takes us well beyond offering
insurance. This first-of-its-kind mobile experience proactively
arms homeowners with the information and know-how to confidently
protect their homes.”
The new brand campaign taps into that new-found confidence,
depicting the importance of getting ahead of small issues to help
prevent huge headaches. The first 60-second spot, titled ‘Feel the
Housepower’, differentiates Hippo in a category dominated by
spokes-animals and slapstick humor, highlighting the feeling of
‘Housepower’ — the confidence and control consumers need to stand
up to whatever homeownership throws at them.
Three additional 30-second spots, titled ‘For the Owners',
contrasts the stagnant, centuries-old model that encourages
"owners" to wait until things break to fix them with "Owners" who
want to take control using Hippo's proactive products and services
to feel the Housepower.
“Our new brand campaign brings to life how we empower our
customers with Housepower, evoking the confidence and control our
customers feel when Hippo has their back,” said Simon Fleming-Wood,
Chief Marketing Officer of Hippo. “As a protection-first company,
we are betting on our customers rather than against them,
constantly searching for new ways to help consumers crush
homeownership.”
Hippo’s ‘Housepower’ ads can be viewed here.
About Hippo
Hippo is protecting the joy of homeownership, helping to
safeguard customers’ most important financial asset by harnessing
the power of real-time data, smart home technology, and a growing
suite of home services to deliver proactive home protection.
Hippo Holdings Inc. operating subsidiaries include Hippo
Insurance Services, Hippo Home Care, First Connect Insurance
Services, Spinnaker Insurance Company, Spinnaker Specialty
Insurance Company, and Mainsail Insurance Company. Hippo Insurance
Services is a licensed property casualty insurance agent with
products underwritten by various affiliated and unaffiliated
insurance companies. For more information, including licensing
details, visit http://www.hippo.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220627005154/en/
Mark Olson/Courtney Klosterman press@hippo.com
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