HPE continues to innovate and expand its portfolio of HPE
GreenLake Cloud Services with scalable, modular entry points for
containers, virtual machines and bare metal management
Over 100,000 partners can now access HPE GreenLake through
distributors’ marketplaces to deliver cloud experience to
clients
Strong as-a-service channel momentum with partner-led orders up
116% from the prior-year period; over 830 partners now selling HPE
GreenLake
Hewlett Packard Enterprise (NYSE: HPE) today announced a series
of innovation updates to its market-leading HPE GreenLake cloud
services portfolio, and new capabilities and partnerships designed
to dramatically simplify the experience and expand the reach of the
HPE GreenLake Cloud Services business. These updates include:
- New HPE GreenLake cloud services for virtual machines,
containers and bare metal management with scalable, modular entry
points specifically tailored for mid-market businesses, starting at
100 VMs, and increasing to 600 VMs.
- New agreements with ALSO Group, Arrow Electronics, Ingram Micro
Inc., Synnex, and Tech Data that expand the market reach for HPE
GreenLake Cloud Services by integrating HPE GreenLake in their
online marketplaces. HPE has also expanded its colocation
partnership with CyrusOne and collaboration with digital
infrastructure provider Equinix to greatly simplify the cloud
experience for joint customers.
- A new simplified billing experience on HPE GreenLake Central
that enables partners to deliver a cloud experience to their
customers faster and more seamlessly.
- Enhanced features to the HPE GreenLake for Aruba offering, part
of the HPE Partner Ready for Networking Program, tailored to
partners seeking to shift to an as-a-service selling model, while
helping end customers achieve maximum return on networking
investments.
Businesses of all sizes, in every industry, now operate in a
hybrid, edge to cloud world. Organizations recognize that a
one-size-fits-all approach through public cloud does not work for
the majority of their applications and data, which must stay
on-premises or at the edge, due to several factors, including cost,
compliance, control, governance, latency and performance, security,
and application entanglement.
HPE provides a unique approach to hybrid cloud through HPE
GreenLake cloud services, which combines the agility and simplicity
of the cloud with the governance and control of an on-premises
environment. This strategy clearly resonates with the market, as
the HPE GreenLake Cloud Services business now has over $4.5 billion
in total contract value, and in Q1 2021 HPE grew its Annualized
Revenue Run Rate (ARR) by 27 percent year-over-year. This momentum
is further magnified by HPE’s partner ecosystem, with partner led
orders for HPE GreenLake growing 116% in Q1 2021. Now HPE partners
of every category – including channel, colocation, distributor,
independent software vendors, service providers, and systems
integrators – have embraced HPE GreenLake as a platform of choice
for delivering digital transformation for their clients.
“As the market leader in hybrid and on-premises cloud services,
HPE continues to innovate to bring HPE GreenLake and the cloud
experience to a broader set of customers for their digital
transformation and modernization efforts – at the edge, colocation
facility, or datacenter,” said Keith White, senior vice president
and general manager, HPE GreenLake Cloud Services. “The HPE partner
ecosystem plays a central role in our success, and partners of all
types are embedding HPE GreenLake into their business models and
offerings to deliver an agile as-a-service experience to their
clients. Together, we are disrupting the market by “bringing the
cloud to you” for our clients, combining the simplicity and agility
of the cloud with the flexibility and control of a hybrid
environment.”
Expanded cloud services portfolio
Today, HPE unveiled three new modular HPE GreenLake cloud
services that provide customers with low-cost, smaller entry
points. Customers can start small and have the flexibility to scale
out to meet future requirements. They can choose the deployment
size, compute instance, or storage volume instances that best fit
their needs, and scale incrementally – either in a modular way with
compute and storage, or with multi-rack support.
The new and expanded HPE GreenLake cloud services
include:
- HPE GreenLake cloud services for bare metal: Allows
customers to discover, provision and manage compute and storage
resources in HPE GreenLake Central, to run workloads directly on
the server, or use VMs or containers in the mix that best fits
their business. This provides customers with control, agility and a
lower cost approach to build platforms tailored to their
performance, cost, and configuration requirements.
- HPE GreenLake cloud services for virtual machines (VMs) with
a robust set of choices: Customers can get started easily, and
choose from various deployments, as well as compute and storage
instance types sized for 100 VMs and up, in standardized blocks
with 4, 8, 12, and 16 compute nodes. New to the VMs cloud service
is the option to add backup as a service.
- HPE GreenLake cloud services for containers: Using the
same scalable building blocks as bare metal and virtual machines,
the HPE GreenLake cloud service for containers offers solutions
based on small, medium, large and extra-large capacity sizes for
the HPE Ezmeral Container platform.
Partner ecosystem expansion
Distribution partners are a vital component of the HPE partner
ecosystem and the HPE GreenLake Cloud Services business is rapidly
growing through this segment. Today HPE builds on this momentum by
offering HPE GreenLake directly in the cloud marketplaces of
several distributors, including ALSO Group, Arrow Electronics,
Ingram Micro Inc., Synnex, and Tech Data. Now more than 100,000
partners can leverage HPE GreenLake through distributors, to
deliver a cloud experience directly to their customers, through
simple quoting, ordering, and invoicing of HPE GreenLake at
pre-configured and pre-priced offers.
For customers who prefer a colocation model, HPE GreenLake is
deepening its partnership with CyrusOne and its collaboration with
digital infrastructure provider, Equinix. Joint customers can now
run HPE GreenLake on CyrusOne or Equinix through one agreement and
one invoice, greatly simplifying and accelerating the procurement
process. HPE GreenLake is rapidly growing its network of colocation
and service providers and recently announced partnerships with
UK-based Interxion and Wavenet, as well as with Beyond.pl, a
leading service provider in Central Europe.
“CyrusOne’s enterprise customers have certainly benefited from
accessing HPE GreenLake cloud services in this new era of digital
transformation,” said Fred Holloway, Vice President, Enterprise
Sales at CyrusOne. "We're excited to continue to expand our
strategic partnership with HPE GreenLake, enabling our customers to
access the HPE hybrid cloud capabilities that help drive their
business forward.”
“As the demand for digital infrastructure and cloud-based
services has never been stronger, HPE and Equinix are collaborating
to offer a range of as-a-service solutions designed to help
companies seamlessly deploy their hybrid and multi-cloud
architectures on Platform Equinix®,” said Mike Campbell, Chief
Sales Officer, Equinix. “By combining the HPE GreenLake cloud
services with the interconnection capabilities of Equinix Fabric™,
customers that require an edge-to-cloud infrastructure can create a
digital advantage by connecting to the more than 10,000 clouds,
networks, service providers and rich ecosystems currently available
on our trusted platform.”
Partner enhancements and new tooling
HPE has made important updates to HPE GreenLake Central to make
it easier for channel partners to drive growth and expand their
expertise to deliver as-a-service solutions to their customers. The
enhancements to HPE GreenLake Central aid partners in selling,
billing and capacity planning. Together, these updates enable HPE
and partners to deliver a seamless and simplified experience for
customers.
Additionally, Aruba has introduced updates to the GreenLake for
Aruba offering within the HPE Partner Ready for Networking Program,
drawing closer alignment with HPE GreenLake. The GreenLake for
Aruba offering is available through authorized HPE distributors,
features higher rebate levels and provides partners an opportunity
to generate incremental revenue over the life of the engagement. As
an added benefit, partners will work with an assigned Aruba
Customer Success Manager to help their customers derive maximum
value from their investment. HPE and Aruba are fully committed to
enabling and supporting partners as they embrace the cloud and
capitalize on emerging business opportunities made possible with an
as-a-service business model.
HPE GreenLake cloud services provide customers with a powerful
foundation to drive digital transformation through an elastic
as-a-service platform that can run on premises, at the edge, or in
a colocation facility. HPE GreenLake combines the simplicity and
agility of the cloud with the governance, compliance, and
visibility that comes with hybrid IT. HPE GreenLake offers a range
of cloud services that accelerate innovation, including cloud
services for bare metal, compute, container management, data
protection, HCI, HPC, machine learning operations, networking, SAP
HANA, storage, VDI, and VMs. The HPE GreenLake Cloud Services
business is rapidly growing with over $4.5 billion USD in total
contract value and more than 830 partners selling HPE GreenLake.
Today, HPE GreenLake has more than 1000 enterprise customers across
50 countries in all industry sectors and sizes including Fortune
500 companies, government and public sector organizations, and
small and midmarket enterprises. For more information on HPE
GreenLake, please visit:
https://www.hpe.com/us/en/greenlake.html.
Availability and Additional Resources
- The distributor integration, colocation and digital
infrastructure partnerships with CyrusOne and Equinix are available
now.
- The new portfolio components, HPE GreenLake Central
enhancements and partner program enhancements will be available
during HPE’s 1H, with the bare metal enhancements following in
early 2H.
- HPE GreenLake Cloud Services is holding a virtual event on
March 10, to discuss live with partners and customers how HPE
GreenLake enables their business transformation and success with
new cloud services. Join the event here:
https://hpe.events.cube365.net/hpe/hpegreenlakemarch
- For more information on HPE GreenLake, please visit:
https://www.hpe.com/us/en/greenlake.html
About Hewlett Packard Enterprise
Hewlett Packard Enterprise is the global edge-to-cloud platform
as-a-service company that helps organizations accelerate outcomes
by unlocking value from all of their data, everywhere. Built on
decades of reimagining the future and innovating to advance the way
people live and work, HPE delivers unique, open and intelligent
technology solutions, with a consistent experience across all
clouds and edges, to help customers develop new business models,
engage in new ways, and increase operational performance. For more
information, visit: www.hpe.com.
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Angela Chatzidimitriou angela.chatzidimitriou@hpe.com
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