PARIS, Feb. 4, 2025
/PRNewswire/ -- IFF (NYSE: IFF) announces the launch of its new
AI-powered research tool, ScentChat™, an instant messaging
application designed to enhance the fragrance creation process with
the addition of real-time consumer feedback, coupled with
qualitative insights. The app connects directly with leading
messaging platforms, bridging the gap between consumers and IFF
creatives to unlock co-creation opportunities. Using advanced
semantic AI and Natural Language Processing (NLP), ScentChat™
provides valuable insights to help develop scents that people
love.
"The ScentChat™ tool was specifically developed to enable
direct, real-time communication between consumers and fragrance
creators via widely used platforms such as WhatsApp and Facebook
Messenger," said Valery Claude,
senior vice president, Scent Innovation, Creation and Design.
Breaking down barriers to co-creation
Commercial fragrance creation is where art and science
meet. On the one hand, it is emotional and highly subjective.
On the other, creative development requires precision and technical
expertise. Perfumers leverage qualitative consumer data to navigate
this complex process. However, gathering timely, authentic sensory
feedback and translating that into relevant formulation insights is
difficult, time-consuming and costly.
"ScentChat™ mirrors the dual nature of fragrance creation –
combining human experience with technology to produce sensational
results," said Clotilde Raz, senior
manager, Global Human and Consumer Insights – Scent, at IFF. "The
app is a huge leap forward, making innovation more efficient,
immersive, and impactful. We're already smelling unique,
consumer-loved creations from our artists of perfumery, based on
this exciting new resource!"
ScentChat™ allows specific research participants to interact
with perfumers using already familiar messaging apps. The app takes
the feedback and leverages IFF's proprietary semantic and NLP AI
algorithms to analyze inputs and instantly generate insight reports
from which formulators can make informed decisions about
ingredients and many other factors, based on accurate,
up-to-the-minute data. This process alone, can remove many barriers
typically associated with consumer research, making it a
cost-effective, accessible and scalable tool. The app offers an
additional benefit by fostering a legitimate sense of community and
collaboration with fragrance creators.
Beyond its tangible benefits for co-creation, ScentChat™ also
represents a significant leap forward in the application of
generative AI and NLP technology to advance the art of perfumery.
Discover more about how IFF opens up the world of scent, for its
customers and their consumers, here.
Welcome to IFF
At IFF (NYSE: IFF), we make joy through science, creativity and
heart. As the global leader in flavors, fragrances, food
ingredients, health and biosciences, we deliver groundbreaking,
sustainable innovations that elevate everyday products—advancing
wellness, delighting the senses and enhancing the human experience.
Learn more at iff.com, X
(Twitter), Facebook, Instagram, and LinkedIn.
©2025 International Flavors & Fragrances Inc. (IFF). IFF,
the IFF Logo, and all trademarks and service marks denoted with
TM, SM or ® are owned by IFF or
affiliates of IFF unless otherwise noted. All Rights Reserved.
Contact:
Judith Gross
VP, Communication and Branding, Scent
+33630097462
judith.gross@iff.com
SOURCE IFF
