NEW YORK, May 15, 2018 /PRNewswire/ -- McCann Health, part
of McCann Worldgroup, today announced it has been awarded the One
Show's first-ever Best of Discipline in the hyper-competitive
Health, Wellness & Pharma category, for The Immunity
Charm,™ the immunization-tracking bracelet created for
the Afghanistan Ministry of Public Health. The One Show
is a prestigious global competition celebrating creativity of ideas
and quality of execution.
"With this One Show honor, The
Immunity Charm campaign is now possibly the most highly awarded
piece of work in healthcare history," said Jeremy Perrott, Global Chief Creative Officer
for McCann Health. "This simple, yet culturally rich, campaign for
a child's bracelet has captured the hearts of judges around the
world. This is an incredible result for McCann Health and makes us
all very proud."
Other McCann Health winners include McCann Health London for
"Mark's Story" for GSK, McCann Healthcare New York for "Split
Second" for Boehringer Ingelheim and McCann
Echo New Jersey for the New Jersey Sharing Network.
Over the last year, The Immunity Charm,™ has won six
Grand Prix Awards beginning with the prestigious Grand Prix for
Good at the Cannes Lions Health International Festival of
Creativity. It was further distinguished for having won most of the
industry's top awards including the Grand Clio, the ANDY's Best of
Show for Social Good, a Black Pencil at D&AD Impact Awards
and Fast Company's "World Changing Ideas" Award
among others.
Afghanistan has some of the
lowest vaccination rates in the world, which contribute to high
levels of infant and childhood mortality especially in poor and
rural communities. Diseases that are rare in the developed
world are far too frequent causes of child mortality in
Afghanistan.
The Immunity Charm™ is founded on the longstanding traditional
belief that bracelets confer protection against evil forces. It
takes that idea and provides mothers with a compelling new
incentive to get their children vaccinated. This simple bracelet
consists of colored beads that represent the vaccines each child
has received. With each immunization a specific colored bead
is added driving awareness of the importance of vaccines while
working within trusted cultural belief systems.
About McCann Health
McCann Health, two-time Network of
the Year winner at Cannes Lions Health, and winner of an
unprecedented total of three Network of the Year titles from the
industry's top three creative award shows in 2017, is one of the
world's most awarded global healthcare communications companies.
McCann Health,consisting of a global creative agency network,
a global medical communications network and a global consulting
group, specializes in a wide array of professional, consulting
and consumer health and wellness practices. McCann Health is
part of McCann Worldgroup and the Interpublic Group (NYSE:
IPG).
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SOURCE McCann Health