Clean, Crisp, Fewer Clicks: the Redesigned Chase Mobile® App for iPhone®
April 17 2014 - 4:40PM
Business Wire
Smart design simplifies, humanizes banking
experience
Chase today debuted its new Chase Mobile App for iPhone
customers, using streamlined navigation and thoughtful design to
simplify and humanize the mobile banking experience.
“We are upgrading the Chase Mobile App because our customers are
increasingly engaged in digital banking,” said Gavin Michael, head
of Digital for Consumer and Community Banking at Chase. “We want to
emulate the personal relationship they have with our bankers, who
understand their customers, know what they need, when they need it,
and how they prefer receiving it.”
Chase created 18 custom log on screens – from the cable car in
San Francisco to the Brooklyn Bridge in New York City – to help
customers feel at home on the app. The location-based screens
change as the customer travels around the country. Users must make
sure they have their location services turned on to enable this
feature on the app. Additional images will be available in future
updates to the Chase Mobile App.
“Our customers also told us they want information presented to
them in a clear, relevant way.” he said. “They want speed and
simplicity.”
Chase responded to customer feedback with a number of
enhancements including:
- Streamlined account navigation, for
easy banking at a glance
- Changing design colors and fonts to
highlight a new activity or task
- Faster, simpler log-in
- Spanish-language availability
- Personalized, location-based images
with friendly greeting messages
The redesigned Chase Mobile App for iPhone marks an important
first step in Chase’s digital journey. This digital transformation
will touch all channels – from branches and ATMs to online banking
– to provide customers a best-in-class, personalized experience
wherever, whenever and however they want to bank.
Chase plans to update the Chase Mobile App for Android™ later
this year.
The Chase Mobile App for iPhone is available for download here:
https://www.chase.com/mobile-banking/iphone-app
iPhone is a registered trademark of Apple, Inc., registered
in the U.S. and other countries.
Android is a trademark of Google, Inc.
About Chase
Chase is the U.S. consumer and commercial banking business of
JPMorgan Chase & Co. (NYSE:JPM), a leading global financial
services firm with assets of $2.5 trillion and operations in more
than 60 countries. Chase serves more than 70 million consumers and
small businesses through more than 5,600 bank branches, 20,000
ATMs, credit cards, mortgage offices, and online and mobile banking
as well as through relationships with auto dealerships. More
information about Chase is available at www.chase.com.
Media:For ChaseLauren Francis,
212-270-4435lauren.m.francis@jpmorgan.comFollow us @Chase
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