BATTLE CREEK, Mich.,
Oct. 17, 2017 /PRNewswire/
-- The Kellogg's Frosted Flakes® family just got even
gr-r-reater with the release of new Kellogg's® Chocolate Frosted
Flakes™. Hitting shelves nationwide this November, the
new cereal recipe was made from scratch to deliver a
Kellogg's Frosted Flakes® flavor the brand knew U.S.
fans would eat-up.
"We stay close to our fans to make sure we are delivering the
cereal experiences they want most, which is what resulted in the
delicious flavor of Cinnamon Frosted Flakes™ launched last
year" said Brad Schwan,
Kellogg's senior director of morning food marketing. "So,
when we found out chocolate was the next most requested flavor, we
set to work right away."
To make sure its new chocolate flavor met expectations,
Kellogg's let fans weigh-in at nearly every step of the
development process to create new Chocolate Frosted
Flakes™ by testing how different cocoas interacted with
the cereal flake and the milk left at the bottom of the bowl.
Together, Fans and Kellogg's created something gr-r-reat.
They paired golden, toasted flakes with a rich, roasted cocoa
frosting to deliver a crunchy, delicious chocolatey experience
from the first bite to the final, sweet satisfying sip of leftover
milk.
This chocolatey sensation will hit all major retailers and
grocery stores where breakfast foods are sold in November with a
suggested retail price between $4.69 and
$5.79.
For more information about Chocolate Frosted Flakes, fans
can visit facebook.com/frostedflakes. You can also stay in the loop
with everything Tony by following him at @RealTonyTiger. Be sure to
grab a spoon and dig in.
About Kellogg Company
At Kellogg Company (NYSE: K),
we strive to make foods people love. This includes our beloved
brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's
Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice
Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that
nourish families so they can flourish and thrive. With 2016 sales
of $13 billion and more than 1,600
foods, Kellogg is the world's leading cereal company; second
largest producer of crackers and savory snacks; and a leading North
American frozen foods company. And we're a company with a heart and
soul, committing to help create 3 billion Better Days by 2025
through our Breakfasts for Better Days global purpose platform. To
learn more, visit www.KelloggCompany.com or
www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany,
YouTube and on our Social K corporate blog.
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SOURCE Kellogg Company