“Just Do It – NIKE Unlimited Campaign” Continues to Inspire Athletes Everywhere to Push Beyond Their Limits with Debut ...
August 17 2016 - 2:00PM
Business Wire
The campaign, which has struck a chord
worldwide with nearly 300 million views to date highlights
quadruple amputee Kyle Maynard in final installment
NIKE, Inc. (NYSE:NKE) today unveiled the final film in its
powerful and globally reaching “Just Do It – Nike Unlimited
Campaign” which showcases how unlimited determination can overcome
the toughest of challenges.
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"Just Do It -- Nike Unlimited Campaign"
Highlights Quadruple Amputee Kyle Maynard In Final Installment.
(Photo: Business Wire)
“Unlimited Will” follows “Unlimited Future,” “Unlimited You,”
“Unlimited Courage,” “Unlimited Together” and “Unlimited Youth” as
part of a campaign that has already struck a chord with millions of
consumers around the world, amassing 300 million global views
across multiple digital platforms to date. “Unlimited Future”
quickly became the most retweeted film, and most liked Nike film on
Twitter, in Nike’s history.
The films are just one component of Nike’s global campaign
celebrating athletes around the world across an amazing year of
sport. The campaign also engages and motivates consumers digitally
via the company’s newly launched Nike+ App and physically with
activations taking place in Los Angeles, London, New York, Paris,
Rio, São Paulo, Shanghai and Tokyo, along with the recently
launched Nike Unlimited Cross-Category footwear collection
available at retail across the globe. The company also profiles a
number of its premier athletes including Gabby Douglas, Simone
Biles, Ashton Eaton and Allyson Felix, here, detailing
in-depth the resolve that victory requires.
The final installment of the film series celebrates athlete Kyle
Maynard and his extraordinary motivation to push his limits daily.
The series of films hails both the everyday athlete and the
champion athletes who embark on challenges which most people would
view as unsurmountable.
Kyle Maynard is the first quadruple amputee to ascend Mount
Kilimanjaro without the aid of prosthetics. Now 30 years old, Kyle
was born with a rare congenital disease but he did not allow this
to affect his participation in multiple sports. Kyle has not let
his success be defined by anything or anyone but himself. His
mindset and actions inspire people to believe that nothing in their
lives can keep them from accomplishing their goals.
“If you’re doing something first, you don’t have that path laid
out for you so you just have to go and figure it out,” Maynard
explains. “You learn how to use your mind. You learn: How do I not
fall apart when I have something bad happen to me? How do I get
through and overcome bigger challenges? How do I adapt? The lessons
that you learn in your sport can transcend into every area of your
life, in your relationships and in just any dream that you
have.”
Greg Hoffman, Nike Chief Marketing Officer, said: “We have seen
an incredible response from consumers around these series of films.
We’re expanding the definition of athleticism and allowing people
around the world to see themselves, and their potential, through
the lens of these amazing athletes like Kyle Maynard.”
About NIKE, Inc. NIKE, Inc., based near Beaverton,
Oregon, is the world's leading designer, marketer and distributor
of authentic athletic footwear, apparel, equipment and accessories
for a wide variety of sports and fitness activities. Wholly owned
NIKE, Inc. subsidiaries include Converse Inc., which designs,
markets and distributes athletic lifestyle footwear, apparel and
accessories; and Hurley International LLC, which designs, markets
and distributes surf and youth lifestyle footwear, apparel and
accessories. For more information, Nike’s earnings releases and
other financial information are available at
http://investors.nike.com. Individuals can also visit
http://news.nike.com/ and follow @Nike.
For more information, including multi-media materials, please
visit: http://news.nike.com/
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