Americans Confess to Exercise Angst
June 24 2013 - 8:00AM
Business Wire
June 24, 2013 - Americans may seem to be placing a renewed focus
on health and fitness, but the reality is we still have a long way
to go. A new survey from Nautilus, Inc. (NYSE: NLS) found that
working out at a gym can be intimidating and deters some people
from working out. Americans are most intimidated by people that are
in better shape at the gym, with 32 percent of survey respondents
citing it as the key factor.
The Nautilus survey, powered by uSamp’s Instant.ly platform,
questioned 1,000 men and women in the United States ages 18 and
older on April 17, 2013 to better understand their workout
behaviors and health priorities.
The survey found that most Americans are dissatisfied with how
they feel and how they look. More than half of adults consider
themselves overweight, with 11 percent identifying themselves as
obese and 51 percent noting they need to lose a few pounds. Body
image is also a point of discontent, as 64 percent of adults say
they are unhappy with their body overall.
Of those surveyed, many found solace with at home workouts:
- 41 percent said they workout at home
because they don’t feel embarrassed
- 26 percent like that they can wear what
they want
- 13 percent enjoy that they control the
channel on the TV
The survey also found that the No. 1 reason Americans don’t
workout as much as they’d like to is because they don’t have enough
time. But Americans are acutely aware of the health benefits to a
good workout. The No. 1 motivator for working out is health (56
percent) followed by appearance (27 percent).
“Everyone has a different fitness level and workout preference,
and this survey demonstrates that consumers want to have more
choices,” said Bruce Cazenave, CEO of Nautilus. “Whether you’re
trying to get off the couch or looking to tone up, getting fit
doesn’t have to be overwhelming. At Nautilus, we want to inspire
others to pursue a healthy lifestyle by providing effective tools
to engage them in a fitness plan they can stick with, and
ultimately, enabling them to achieve their overall health and
fitness goals.”
For full survey results, contact Nautilus at
PublicRelations@nautilus.com.
About Nautilus, Inc.
Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE: NLS) is
a global fitness products company providing innovative, quality
solutions to help people achieve a healthy lifestyle. With a brand
portfolio including Nautilus®, Bowflex®, Schwinn® and Universal®,
Nautilus markets innovative fitness products through direct and
retail channels. Websites: www.nautilusinc.com, www.bowflex.com,
www.treadclimber.com, www.corebody.com and
www.peakfitsystem.com
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