NEW YORK, Jan. 12, 2019 /PRNewswire/ -- On January 11th, 2019, CBS Corporation
(NYSE: CBS.A and CBS) and Nielsen (NYSE: NLSN) announced an
agreement for Nielsen national, digital and local audience
measurement. The renewal encompasses a range of services. CBS
Television Network, CBS Television Distribution, Showtime Networks,
Smithsonian, Pop, CBS Sports Network and CBS' 27 owned-and-operated
local television stations will continue to use Nielsen's Total
Audience measurement services as part of the deal. Financial terms
were not disclosed.
"CBS is a longstanding leader in world-class video content. We
are thrilled to continue our long partnership with them as we
innovate for the future," commented David
Kenny, Chief Executive Officer, Nielsen.
"We are very pleased with this new agreement we were able to
achieve with Nielsen," said Joe
Ianniello, President and Acting CEO, CBS Corporation. "It
meets our strategic goals, and will allow us to benefit from
important advances in measurement as they are rolled out. CBS
programming is perennially the most-watched content rated by
Nielsen, and there is significant upside ahead as next-generation
advertising continues to flourish."
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a
global measurement and data analytics company that provides the
most complete and trusted view available of consumers and markets
worldwide. Our approach marries proprietary Nielsen data with other
data sources to help clients around the world understand what's
happening now, what's happening next, and how to best act on this
knowledge. For more than 90 years Nielsen has provided data and
analytics based on scientific rigor and innovation, continually
developing new ways to answer the most important questions facing
the media, advertising, retail and fast-moving consumer goods
industries. An S&P 500 company, Nielsen has operations in over
100 countries, covering more than 90% of the world's population.
For more information, visit www.nielsen.com.
ABOUT CBS CORPORATION
CBS Corporation (NYSE: CBS.A and
CBS) is a mass media company that creates and distributes
industry-leading content across a variety of platforms to audiences
around the world. The Company has businesses with origins that date
back to the dawn of the broadcasting age as well as new ventures
that operate on the leading edge of media. CBS owns the
most-watched television network in the U.S. and one of the world's
largest libraries of entertainment content, making its brand — "the
Eye" — one of the most-recognized in business. The Company's
operations span virtually every field of media and entertainment,
including cable, publishing, local TV, film, and interactive and
socially responsible media. CBS' businesses include CBS Television
Network, The CW (a joint venture between CBS Corporation and Warner
Bros. Entertainment), Network 10 Australia, CBS Television Studios,
CBS Studios International, CBS Television Distribution, CBS
Consumer Products, CBS Home Entertainment, CBS Interactive, CBS
Films, Showtime Networks, CBS Sports Network, Pop (a joint venture
between CBS Corporation and Lionsgate), Smithsonian Networks, Simon
& Schuster, CBS Television Stations, CBS EcoMedia, and CBS
Experiences. For more information, go to
www.cbscorporation.com.
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SOURCE Nielsen Holdings plc