Owens Corning Unveils New Designer Shingles
January 19 2010 - 7:00AM
PR Newswire (US)
Duration(R) Series Shingles Designer Colors Collection Inspires
Vibrant Home Exteriors TOLEDO, Ohio, Jan. 19 /PRNewswire-FirstCall/
-- Owens Corning (NYSE:OC), today announced the launch of Owens
Corning(TM) Duration® Series Shingles Designer Colors Collection,
an inspired line of roofing shingles featuring vibrant, unique
color combinations that help homeowners and building owners make a
colorful statement. "Homeowners today know that curb appeal is one
of the most significant features when building, buying, selling or
remodeling a home. Yet, many do not fully realize the large impact
a roof has on curb appeal. In addition to protecting the home, the
roof is one of the largest architectural features--in some cases up
to 50 percent--and has the power to truly take a home from drab to
FAB," said Sheree Bargabos, Owens Corning Roofing and Asphalt
Business President. Bargabos continued, "It became apparent to us
that the growing consumer trend for more color in all aspects of a
home would also be demanded for the roof. Design-conscious
homeowners, many times the woman of the household, told us they
wanted a roof that helped tie-in the total exterior package. This
is what we had in mind when we developed the Designer Colors
Collection; we combined the high-performance of our Duration®
shingles with intense beauty from distinct color and dimension."
The Designer Colors Collection offers seven new colors modeled
after those found in life, and are meant to evoke feelings that
match their names--from Summer Harvest, Pacific Wave, to Merlot.
Summer Harvest, for example, is a blend of sunny gold, cool blue
and burnt sienna tones that blend to achieve a warm, rustic feel
much like a summer day with a clear blue sky. Five of the seven
colors are available in each region of the U.S. Whichever color
homeowners select, they can rest easy knowing that all Duration®
Designer Color Collection shingles come with SureNail® Technology
for maximum performance and wind protection of up to 130-MPH
winds(1). The Designer Colors Collection offers builders and
roofing contractors the opportunity to further differentiate their
homes and businesses and can also attract a growing market segment
of women and young, design savvy homeowners. FIND YOUR ROOF COLOR
Owens Corning enlisted renowned colorist, Lee Eiseman, the
executive director of the Pantone Color Institute, to help develop
exterior color palettes to correspond with each of the seven
shingle colors to help homeowners visualize style options for their
home. "Each shingle contains well balanced color much like the way
you would find color in nature," said Eiseman. "The number of color
granules in each shingle provides so much inspiration for trim
color and other accent possibilities. This is truly the only
roofing on the market that offers such a varied yet beautifully
blended and coordinated selection of color." To find out more about
the Designer Colors Collection and to take an interactive quiz to
find out which new roof color suits your personality, visit
http://www.roofingcolorcompass.com/. About Owens Corning Owens
Corning (NYSE:OC) is a leading global producer of residential and
commercial building materials, glass fiber reinforcements and
engineered materials for composite systems. A Fortune 500 Company
for 55 consecutive years, Owens Corning is committed to driving
sustainability through delivering solutions, transforming markets
and enhancing lives. Founded in 1938, Owens Corning is a
market-leading innovator of glass-fiber technology with sales of $6
billion in 2008 and about 16,000 employees in 30 countries on five
continents. Additional information is available at
http://www.owenscorning.com/. (1) 130-MPH wind resistance applies
to Duration® Premium shingles. Duration® shingles have a 110-MPH
wind resistance. See actual warranty for complete details,
limitations and requirements. DATASOURCE: Owens Corning CONTACT:
Ried Artis of Owens Corning, +1-419-248-5577, ; or Sarah Lemmon of
HMH, +1-503-295-1922, , for Owens Corning Web Site:
http://www.owenscorning.com/ http://www.roofingcolorcompass.com/
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