Better Life Selects Oracle to Create Retail Platform to Support Growth of Its Hypermarket Business
July 02 2012 - 7:00AM
Marketwired
Oracle (NASDAQ: ORCL)
News Facts
- Better Life Commercial Chain Share Co., one of China's leading
multi-format retailers, has selected a broad footprint of Oracle
and Oracle Retail applications to support the growth of its
hypermarket operations.
- Hunan-based Better Life was China's first multi-format retailer
and now operates 186 hypermarkets, department stores and consumer
electronics stores, in addition to entertainment and real estate
operations across Southern China.
- Expansion of its hypermarket business is integral to Better
Life's rapid growth strategy in an increasingly competitive market,
and the retailer will use Oracle applications to establish a
scalable, integrated retail foundation to underpin its expansion in
the grocery market.
- Better Life identified multiple components of Oracle Retail
Merchandising Operations Management, Oracle Retail Merchandise
Planning and Optimization, and Oracle Retail In-Store Operations as
key enablers to optimizing its operations by creating a
consolidated view of product, price, inventory and associated back
office information that facilitates improved fulfillment of
customer demand.
- With a better understanding of inventory from buying through
store transactions, Better Life will gain actionable insight with
which it can make smarter, more profitable decisions around
planning, forecasting and replenishment.
- Better Life will also implement Oracle software including the
Oracle E-Business Suite, Oracle Hyperion Planning, Oracle's JD
Edwards EnterpriseOne, Oracle's Siebel CRM, Oracle's PeopleSoft
Human Capital Management, Oracle Data Integrator, and Oracle
Business Intelligence Enterprise Edition (OBIEE) to support its
retail operations.
- The investment in Oracle applications in March 2012 will enable
Better Life to replace legacy systems that could no longer provide
the required levels of visibility or reporting to effectively
support business operations.
- After evaluating Oracle and SAP, Better Life selected Oracle
based on its deep retail functionality and best practices,
scalability and proven performance with leading grocery retailers
worldwide.
Supporting Quotes
- "Oracle will provide us with the capabilities to manage our
operations more effectively. By capturing relevant and accurate
information and achieving a more holistic view of our business, we
expect to drive improvements in performance, profitability and the
customer experience, which will help us to manage our expanding
operations and remain at the forefront of the competitive grocery
market in China," said Noel Trinder, CEO of Supermarket/Hypermarket
Division of Better Life.
- "By aligning operations and driving performance-related insight
with Oracle Retail applications, Better Life is creating an
experience platform that will help it to exceed consumer
expectations, achieve its strategic business objectives and drive
value from its investments in Oracle," said Mike Webster, Senior
Vice President and General Manager, Oracle Retail.
Supporting Resources
- About Better Life Commercial Chain Share Co.
- Oracle Retail on Facebook, Twitter and YouTube
- Oracle Retail International Blog
- Oracle Insight-Driven Retailing Blog
- Oracle Retail in the News
- Oracle Retail Asset and Centralized Knowledge Portal
- Oracle in Retail
About Oracle Retail Oracle provides
retailers with a complete, open and integrated suite of business
applications, server and storage solutions that are engineered to
work together to optimize every aspect of their business. 20 of the
top 20 retailers worldwide -- including fashion, hardlines, grocery
and specialty retailers -- use Oracle solutions to drive
performance, deliver critical insights and fuel growth across
traditional, mobile and commerce channels. For more information,
visit our Web site at http://www.oracle.com/goto/retail
About Oracle in Industries Oracle industry
solutions leverage the company's best-in-class portfolio of
products to address complex business processes relevant to retail,
helping speed time to market, reduce costs, and gain a competitive
edge.
About Oracle Oracle engineers hardware and
software to work together in the cloud and in your data center. For
more information about Oracle (NASDAQ: ORCL), visit
www.oracle.com.
Trademark Oracle and Java are registered
trademarks of Oracle and/or its affiliates. Other names may be
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Contacts: Greg Lunsford Oracle +1.650.506.6523 Email
Contact Beth Axon JD Marketing +61.432.659.856 Email Contact
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