REDWOOD CITY, Calif.,
June 18, 2019 /PRNewswire/
-- Oracle Data Cloud today announced a first-of-its-kind
collaboration with Reddit to provide new brand safety controls for
advertisers around a real-time feed of user-generated content
(UGC). Leveraging Oracle's Contextual Intelligence technology, the
integration will provide real-time content review and
classification across industry-standard brand safety
categories, giving advertisers greater control over where, and
around what content, their campaigns run.
"Given the tremendous volume and dynamic nature of content
across the Reddit platform, Oracle's Contextual Intelligence will
offer the ideal solution to provide real-time brand safety for
Reddit advertisers," said Kurt
Kratchman, Group Vice President for Product Development and
International, Oracle Data Cloud. "With Oracle's Contextual
Intelligence deployed across the majority of the addressable
footprint of the open web, our collaboration with Reddit serves as
a natural extension into the UGC space, as we help advertisers
ensure their advertising strengthens their brands."
User-generated content has historically presented a challenge
for brand safety services, as many third-party solutions do not
accurately describe or categorize the scope and scale of
dynamic content online. Oracle's Contextual Intelligence
integration with Reddit is a solution designed for UGC that looks
not only for specific terms but also for the context in which they
are used, to help advertisers place their ads in safe and
brand-appropriate contexts on the Reddit platform.
"Among Reddit's strongest propositions for advertisers is the
depth and authenticity of conversations across thousands of
interest-based communities," said Jen
Wong, Reddit's Chief Operating Officer. "Our current
approach to brand safety includes effective moderation at the
platform, community and campaign levels, and we're thrilled to
leverage Oracle's Contextual Intelligence to offer yet another
layer of brand safety that's 3rd-party verified and customized for
Reddit's engagement. Our work with Oracle will be the first time a
UGC platform has embarked on a verified brand safety solution for
custom feeds, and we're excited to evolve the product and
relationship to meet the demands of the market."
About Oracle Data Cloud
Oracle Data Cloud helps marketers use data to capture consumer
attention and drive results. Used by 199 of AdAge's 200 largest
advertisers, our Audience, Context and Measurement solutions extend
across the top media platforms and a global footprint of more than
100 countries. We give marketers the data and tools needed for
every stage of the marketing journey, from audience planning to
pre-bid brand safety, contextual relevance, viewability
confirmation, fraud protection, and ROI measurement. Oracle Data
Cloud combines the leading technologies and talent from Oracle's
acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot,
and Moat.
About Oracle
The Oracle Cloud offers complete SaaS application suites for ERP,
HCM and CX, plus best-in-class database Platform as a Service
(PaaS) and Infrastructure as a Service (IaaS) from data
centers throughout the Americas, Europe and Asia. For more information about Oracle
(NYSE:ORCL), please visit us at oracle.com.
About Reddit
Reddit is a network of communities where individuals can find
experiences built around their interests, hobbies and passions.
Redditors submit, vote and comment on content, stories and
discussions about the topics they care about the most. With over
330 million global users monthly, Reddit is home to the most open
and authentic conversations on the Internet. For more information,
visit redditinc.com.
Trademarks
Oracle and Java are registered trademarks
of Oracle and/or its affiliates. Other names may be trademarks of
their respective owners.
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SOURCE Oracle