Philips Global Beauty Index reveals that women want personalized beauty solutions to meet their unique needs
September 13 2019 - 7:00AM
September 13, 2019
Amsterdam, the Netherlands - Royal Philips
(NYSE: PHG, AEX: PHIA), today released the findings of its fifth
annual Philips Global Beauty Index, surveying over 12,000 women
from 12 different countries. The extensive international study [1]
explores the attitudes and perceptions of women from around the
globe, to uncover how they define beauty, the role it plays in
their lives and how the industry is supporting them.
This year, Philips gazed into the future, examining the
evolution of beauty routines globally and the important role that
technology and personalization are set to play. The findings reveal
the developments women are most excited to see, in addition to how
perceptions of beauty are being redefined. It further shows how
technology is helping women to make more informed choices about
products, influencing where, how and when women are getting their
beauty knowledge.
“This year marks our fifth annual Global Beauty Index, which is
very exciting. Having five years of results to compare allows us to
make some truly meaningful comparisons between past and present
beauty trends, as well as make informed predictions about how the
world of beauty is likely to evolve,” said Bianca Heiszwolf,
Business Leader Beauty at Philips. “These results are incredibly
important to Philips and help us to realize our vision to empower
women and provide them with efficient, advanced beauty solutions
that respond to their personal needs.”
Women are most excited about receiving personalized
beauty adviceThis year’s index reveals that when it comes
to future beauty technology, women are most excited about
personalized advice on how to keep their hair and skin healthy
(65%). Women in China and India are particularly eager for future
developments in both these areas (85% and 81% respectively). Mobile
apps are likely to play a particularly important role in women’s
beauty routines, with over half of women surveyed (58%) welcoming
an app that scans the skin to identify moisture, pores, lines and
wrinkles over time. Similarly, 57% of respondents would welcome a
service or platform that takes hair type, hair structure, hair
goals and other preferences into consideration, applying the
information to create an ideal ingredient combination.
Emotional balance and positive mindset are closely
linked to feeling beautiful The 2019 Index shows that 60%
of women globally consider themselves to be beautiful. While this
is lower than in 2018 (65%), this year’s figure is still 13 points
higher than the first Index in 2015 (47%), showing a positive trend
over time. This may be attributed to the more holistic approach
that women are now taking to beauty, with a large majority of women
surveyed believing that having a positive mindset (88%) and feeling
emotionally balanced (84%) are the most important aspects of
feeling beautiful.
Additionally, more than six in 10 women around the world are
already taking a holistic approach to beauty, while 44% of women
worldwide say they expect to see a more holistic approach which
connects health and beauty spread across the industry in the next
five years.
Women now seek beauty knowledge from a range of
sources With the evolution of technology, there are now
more places than ever to find beauty inspiration and knowledge.
While many women are looking to online communities for advice, the
2019 Philips Global Beauty Index reveals that it is actually people
closer to home whom women depend on most for information.
Surprisingly, 49% of women still turn to their friends, family or
colleagues for beauty advice and this figure grows to 63% in Korea
and 60% in Turkey. This is notably higher than the number of women
who turn to social media, which is 37% globally in comparison.
That said, one in four women globally (25%) do now turn to
bloggers or vloggers to discover new beauty brands or products. A
far higher figure than those turning to traditional celebrities
(15% globally), showing just how much influence these
social-media-savvy individuals have garnered over a relatively
short period of time.
In summary, while we see a continued trend of women finding
information from a range of sources, and are welcoming to different
technologies, the most important development is that women seek
personalized solutions that will help them to identify and solve
their individual health and beauty concerns. The outcomes of the
2019 Philips Global Beauty Index can be accessed here.
[1] The Global Philips Beauty Index, September 2019 – sample of
12,196 18+ women
For further information, please contact
Anna HogrebePhilips Global Press OfficeTel.: +1 416 270
6757E-mail: anna.hogrebe@philips.com
Karin SaalminkGlobal Public Relations BeautyTel.: + 31 6 52 89
04 14E-mail: karin.saalmink@philips.com
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health
technology company focused on improving people's health and
enabling better outcomes across the health continuum from healthy
living and prevention, to diagnosis, treatment and home care.
Philips leverages advanced technology and deep clinical and
consumer insights to deliver integrated solutions. Headquartered in
the Netherlands, the company is a leader in diagnostic imaging,
image-guided therapy, patient monitoring and health informatics, as
well as in consumer health and home care. Philips generated 2018
sales of EUR 18.1 billion and employs approximately 78,000
employees with sales and services in more than 100 countries. News
about Philips can be found at www.philips.com/newscenter.
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