RSI Extends Co-Branding Deal Continent-Wide
with One of the World's Most Popular Professional Sports
Leagues
CHICAGO, Aug. 11,
2022 /PRNewswire/ -- RushBet, the sportsbook that
gained a foothold in South America
last year by becoming LaLiga's exclusive wagering partner in
Colombia, is now expanding that
partnership with the renowned Spanish soccer league throughout the
continent.
As LaLiga prepares to kick off its schedule this week, the
RushBet sportsbook operated by Rush Street Interactive, Inc.
(NYSE: RSI) ("RSI"), is teaming up with the prominent league in
an exclusive partnership that extends through the next three
seasons.
The deal provides RushBet with intellectual property rights for
the league's top two divisions -- LaLiga Santander and LaLiga
Smartbank. The rights include use of team names, shields, players'
pictures and competition logos.
Additionally, RushBet gains access to ex-LaLiga players, known
as ambassadors. Lucky RushBet sportsbook customers will have a
chance to participate in exclusive experiences such as
meet-and-greets with the ambassadors.
Further, RushBet will receive merchandise such as jerseys and
balls from teams and offer them to customers at sports bars,
branding events and other giveaways.
The arrangement between LaLiga and RushBet also includes the
awarding of hospitality packages, known as "Money Can't Buy
Experiences," to customers. They can win all-expenses-paid trips,
VIP style, to high-profile games such as the El Clasico, Barcelona
vs. Real Madrid.
The co-branding reaches into social media as the sportsbook and
the league will have a presence together in each other's
accounts.
The partnership illustrates RushBet's strategy to grow its brand
in the region by broadening the benefits available to customers in
additional countries besides Colombia. It is also a way to support the
LATAM (Latinamerica) players in LaLiga, among them Rodrigo De Paul, Alejandro (Papu) Gómez and
Ángel Correa of Argentina;
Federico Valverde and Ronald Araujo of Uruguay; Vinicius, Militao and Casemiro of
Brazil; Falcao García,
Mojica and Jeison Murillo of
Colombia, and Renato Tapia of Peru.
"LaLiga is one of the most popular leagues across the globe, and
we are thrilled to be able to bring our valued customers up close
to this important league, said Valentin
Birnstein, General Manager of RSI Colombia. "We are
committed to providing RushBet players with top-tier content and
high-quality entertainment, and expanding our partnership with
LaLiga helps to achieve those objectives."
"This new expanded agreement will bring LaLiga even closer to
our fans, sharing all the excitement and emotion that LaLiga has to
offer," said Oscar Mayo, Executive
Director of LaLiga. "As our fans know we have played with
passion for many years, now, we are thrilled to share all the
adrenaline of LaLiga with RushBet's customers in Colombia and other countries."
RushBet was honored as the "Sportsbook of the Year" for
Latin America at the SBC Awards
Latinoamérica 2021 ceremony in Miami, based on the platform's user experience
and originality of its online sportsbook in Colombia.
Forward-Looking Statements
This press release includes "forward-looking statements" within
the meaning of the "safe harbor" provisions of the Private
Securities Litigation Reform Act of 1995. RSI's actual results may
differ from their expectations, estimates and projections and
consequently, you should not rely on these forward-looking
statements as predictions of future events. Words such as "expect,"
"estimate," "project," "budget," "forecast," "anticipate,"
"intend," "plan," "may," "will," "could," "should," "believes,"
"predicts," "potential," "continue," and similar expressions are
intended to identify such forward-looking statements. These
forward-looking statements include, without limitation, RSI's
expectations about its partnership with La Liga, what RSI's
anticipated offerings and benefits arising from that partnership
will include, the timing of any events associated with the
partnership and RSI's future performance with respect to that
partnership. These forward-looking statements involve significant
risks and uncertainties that could cause the actual results to
differ materially from the expected results. Most of these factors
are outside RSI's control and are difficult to predict. Factors
that may cause such differences include, without limitation,
changes in applicable laws or regulations, unanticipated product or
service delays, and other risks and uncertainties indicated from
time to time in RSI's most recent Annual Report on Form 10-K,
including those under "Risk Factors" therein, and in RSI's other
filings with the SEC. RSI cautions that the foregoing list of
factors is not exclusive. RSI cautions readers not to place undue
reliance upon any forward-looking statements, which speak only as
of the date made. RSI does not undertake or accept any obligation
or undertaking to release publicly any updates or revisions to any
forward-looking statements to reflect any change in its
expectations or any change in events, conditions or circumstances
on which any such statement is based.
About Rush Street Interactive
RSI is a trusted online gaming and sports entertainment company
focused on markets in the United
States, Canada and
Latin America. Through its brands,
BetRivers, PlaySugarHouse and RushBet, RSI was an early entrant in
many regulated jurisdictions. It currently offers real-money mobile
and online operations in thirteen U.S. states: Pennsylvania, Illinois, New
Jersey, New York,
Connecticut, Michigan, Indiana, Virginia, Colorado, Iowa, West
Virginia, Arizona and
Louisiana, as well as in the
regulated international markets of Ontario, Canada, Colombia and Mexico. RSI offers, through its proprietary
online gaming platform, some of the most popular online casino
games and sports betting options in the
United States. Founded in 2012 in Chicago by gaming industry veterans, RSI was
named the 2022 EGR North America Awards Operator of the Year,
Customer Services Operator of the Year and Social Gaming Operator
of the Year, and the 2021 SBC Latinoamérica Awards Sportsbook
Operator of the Year. RSI was the first U.S.-based online
casino and sports betting operator to receive RG Check iGaming
Accreditation from the Responsible Gaming Council. For more
information, visit www.rushstreetinteractive.com.
About LaLiga
LaLiga is a global, innovative and socially responsible
organisation which is a leader in the leisure and entertainment
sector. It is a private sports association composed of the 20
public limited sports companies (SADs) and clubs of LaLiga
Santander and the 22 of LaLiga SmartBank, and is responsible for
organising professional football competitions in Spain. LaLiga is the football competition with
the most social media followers in the world, with over 140 million
followers across 16 platforms in 15 different languages. With its
headquarters in Madrid
(Spain), it is present in 41
countries through eleven offices and 44 delegates. The organisation
carries out its social work through its foundation and was the
world's first professional football league to establish a league
for intellectually challenged footballers: LaLiga Genuine
Santander.
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SOURCE Rush Street Interactive