SKECHERS Wins Campaign of The Year at The Drapers Footwear Awards
July 12 2016 - 11:33AM
Business Wire
SKECHERS USA, Inc. (NYSE:SKX) today announced that the Company
won the Campaign of The Year Award at the Drapers Footwear Awards
for its Spring 2016 Kelly Brook Skechers Memory Foam campaign. This
achievement follows a year when SKECHERS has won multiple top
industry awards in the United Kingdom, including Footwear Brand of
the Year and Ladies Brand of the Year at the Footwear Industry
Awards in February 2016.
“We have loved sharing Kelly’s amazing campaign and her obvious
passion for the brand with consumers, and are incredibly honored to
receive Drapers’ recognition,” said Peter Youell, managing director
of SKECHERS UK Ltd. “These awards are a testament to the strength
of the SKECHERS brand in the UK and Ireland, and the ongoing
support from our retail partners who reaffirm and elevate SKECHERS
as a desired brand in lifestyle and fashion footwear.”
Added SKECHERS chief operating officer and chief financial
officer David Weinberg: “Since SKECHERS’ start, our core philosophy
has been ‘unseen, untold unsold’ – and we’ve had great success
growing our brand worldwide with campaigns that pair compelling
product with amazing celebrity ambassadors and aggressively
advertising through TV, print, stores and social media. We believe
this strategy has helped SKECHERS achieve one of our largest
year-over-year dollar gains in the UK, and we look forward to
launching many more campaigns for men, women and kids as we expand
our reach to more consumers.”
The Drapers Footwear Awards recognize and celebrate outstanding
performance, innovation and creativity among retailers, brands and
individuals in this fast-paced sector, and SKECHERS won over a
strong competitive field that included Jimmy Choo, Sophia Webster,
Love Brands and Butterfly Twist.
The prestigious annual awards event was held on Thursday, July
1st at the London Hilton in Park Lane, supported by the British
Footwear Association (BFA) and charity partner Footwear
Friends.
SKECHERS offers two distinct footwear categories: a lifestyle
division which offers comfort-focused trend-right product for men,
women and kids including Relaxed Fit, Skechers Memory Foam footwear
and the philanthropic line BOBS from SKECHERS, and the Skechers
Performance Division which includes Skechers GOrun and Skechers
GOwalk footwear.
Celebrity product endorsees for SKECHERS' collections include
multi-platinum recording artists Demi Lovato and Meghan Trainor,
actress and model Kelly Brook, TV presenter and runner Charlie
Webster, and boxing great Sugar Ray Leonard. In addition, elite
marathon champion and Boston Marathon winner Meb Keflezighi, elite
runner Kara Goucher, and pro golfers Colin Montgomerie, Russell
Knox, Matt Kuchar, Belén Mozo, Billy Andrade and Ashlan Ramsey
represent the Skechers Performance Division.
About SKECHERS USA,
Inc.
SKECHERS USA, Inc., based in Manhattan
Beach, California, designs, develops and markets a diverse
range of lifestyle footwear for men, women and children, as well as
performance footwear for men and women. SKECHERS footwear is
available in the United States and over 160 countries and
territories worldwide via department and specialty stores, more
than 1,410 SKECHERS retail stores, and the Company’s e-commerce
website. The Company manages its international business through a
network of global distributors, joint venture partners
in Asia, and wholly-owned subsidiaries
in Brazil, Canada, Chile, Japan, Latin
America and throughout Europe. For more information,
please visit skechers.com and follow us
on Facebook (facebook.com/SKECHERS) and Twitter
(twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion and opening of new stores, the completion
of the expansion and upgrade of the Company’s European distribution
center, and advertising and marketing initiatives. Forward-looking
statements can be identified by the use of forward looking language
such as “believe,” “anticipate,” “expect,” “estimate,” “intend,”
“plan,” “project,” “will be,” “will continue,” “will result,”
“could,” “may,” “might,” or any variations of such words with
similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that
might cause or contribute to such differences include international
economic, political and market conditions including the uncertainty
of sustained recovery in Europe; entry into the highly
competitive performance footwear market; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers; decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers; anticipating, identifying, interpreting or forecasting
changes in fashion trends, consumer demand for the products and the
various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other
factors referenced or incorporated by reference in the Company’s
annual report on Form 10-K for the year ended December 31,
2015 and its quarterly report on Form 10-Q for the quarter ended
March 31, 2016. The risks included here are not exhaustive. The
Company operates in a very competitive and rapidly changing
environment. New risks emerge from time to time and the companies
cannot predict all such risk factors, nor can the companies assess
the impact of all such risk factors on their respective businesses
or the extent to which any factor, or combination of factors, may
cause actual results to differ materially from those contained in
any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on
forward-looking statements as a prediction of actual results.
Moreover, reported results should not be considered an indication
of future performance.
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version on businesswire.com: http://www.businesswire.com/news/home/20160712006383/en/
SKECHERS UK/IrelandNicola Zachariades,
01707655955nicolaz@eu.skechers.com
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