Skechers Performance™ Returns for Its Third Year as Title Sponsor of the 2018 Skechers Performance™ Los Angeles Marathon®
March 14 2018 - 8:00AM
Business Wire
Skechers PerformanceTM Unveils
Limited Edition Footwear and Apparel Collection Celebrating the
Race’s Iconic Route and Heritage
In celebration of one of the most iconic marathons in the world,
Skechers Performance™—a division of SKECHERS USA, Inc.
(NYSE:SKX)—has created a limited edition apparel and footwear
collection for its third year as title sponsor of the 2018 Skechers
Performance™ Los Angeles Marathon®. At the big event on Sunday,
March 18, and throughout race weekend, the performance brand will
offer race-branded merchandise and host several events, including a
meet and greet with Skechers Performance™ elite athlete and
four-time Olympian Meb Keflezighi. At the Health & Fitness
EXPO, the Company and its BOBS from Skechers line will host a
register round up to assist hundreds of sheltered and foster dogs
in the Los Angeles area find permanent homes through Angel City Pit
Bulls.
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The limited edition, Skechers GO Run
Forza 3, designed for the 2018 Skechers Performance Los Angeles
Marathon. (Photo: Business Wire)
“The Skechers Performance Los Angeles Marathon is the marquee
event for Skechers Performance and meaningful for us to be a part
of as we are based in Los Angeles and take so much inspiration from
the surrounding community,” said Michael Greenberg, president of
Skechers. “As a global brand with Southern California roots, we are
excited to welcome runners from all over the world to the place we
call home as we celebrate the hard work and dedication that will
lead each of them through this iconic race.”
Limited edition footwear, apparel and accessories inspired by
the inaugural 1986 marathon will be offered at the Skechers
Performance™ booth in the Health & Fitness EXPO, located at the
Los Angeles Convention Center. Influenced by sights seen through
the iconic “Stadium to the Sea” course, the collection includes
limited edition pairs of GO Run Forza 3TM and Skechers GO Meb Razor
2TM. Items from the collection are available now on Skechers.com
and at select Skechers retail stores. Following the race, Skechers
Performance™ official race merchandise will also be available for
purchase during the Finish Festival at Santa Monica Boulevard and
2nd Street.
For any Skechers Performance™ merchandise purchased during the
Health & Fitness EXPO, shoppers have the option to round their
purchase up to the nearest whole dollar or make a flat donation
with proceeds going to Angel City Pit Bulls—an official race
charity —to help assist hundreds of sheltered pit bulls in the Los
Angeles area find permanent homes. Skechers Performance™ and Angel
City Pit Bulls will also host an 80’s-themed cheer zone at mile 15
of the marathon course—near the corner of Santa Monica and
Robertson boulevards. Spectators are invited to join the cheer zone
in 80’s-inspired costumes and enjoy giveaways for both dogs and
their owners.
Murals of iconic landmarks from the marathon course will be
painted inside the Skechers Performance™ booth at the Health &
Fitness EXPO on Friday and Saturday afternoon. Following the race,
the murals will be donated to several Los Angeles area schools to
be integrated into their campuses. Race participants will also be
able to find their name on the wall of the booth for the duration
of the EXPO. Booth visitors will have the opportunity to meet
Skechers Performance™ elite athlete and four-time Olympian, Meb
Keflezighi, on Saturday, March 17th from 12-1:30 pm. Meb will also
make an appearance during Sunday’s live broadcast of the race on
KTLA, where he will be providing an inside look on his life
post-retirement from competitive racing.
Since the division launched in 2011, Skechers Performance™
footwear and apparel has earned respect throughout the running
world and won numerous awards within the footwear industry for its
Skechers GOrun® collection. For updates on the collection, visit
GOSkechers.com and follow @SkechersPerformance on Facebook,
Instagram and Twitter. The Skechers GOrun® collection is available
at Skechers retail stores and skechers.com as well as select retail
partners including run specialty stores.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. SKECHERS footwear is available in the United States
and over 160 countries and territories worldwide via department and
specialty stores, 2,570 SKECHERS Company-owned and
third-party-owned retail stores, and the Company’s e-commerce
websites. The Company manages its international business through a
network of global distributors, joint venture partners in Asia and
the Middle East, and wholly-owned subsidiaries in Canada, Japan,
throughout Europe and Latin America. For more information, please
visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, Skechers’ future domestic
and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the challenging consumer retail markets
in the United States; sustaining, managing and forecasting costs
and proper inventory levels; losing any significant customers;
decreased demand by industry retailers and cancellation of order
commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in
the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in Skechers’ annual report on Form 10-K
for the year ended December 31, 2017. The risks included here are
not exhaustive. Skechers operates in a very competitive and rapidly
changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the
companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or
combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statements.
Given these risks and uncertainties, you should not place undue
reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.
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SKECHERS USA, Inc.Kelly O’Rourke, (310)
424-8366kellyor@skechers.com
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