AUBURN HILLS, Mich.,
June 11, 2021 /PRNewswire/ --
- Co-branded Dodge and "F9" promotional campaign includes
television, social and digital media extensions, multicultural and
in-theater placements
- Sixty-second "Superpower" spot launches across Dodge social and
digital media channels today, June
11
- Campaign includes Atlantic Records collaboration, with Dodge
vehicles playing a supporting role in the official music video for
the new track "I Won," which is featured in the film
- The Dodge Charger SRT Hellcat Widebody is featured in the
newest chapter of one of the most popular and enduring film
franchises of all time
Dodge, which has been a part of Universal Pictures'
groundbreaking, blockbuster "Fast & Furious" franchise since
its inception, announced today its promotional partnership with
Universal Pictures for "F9," which arrives in U.S. theaters
June 25. In support of the film's
release, Dodge is launching a multi-tier marketing campaign,
"Superpower," which includes television, social and digital media
extensions and in-theater placements.
The co-branded campaign promotes the blockbuster "Fast"
franchise, which has earned more than $5
billion worldwide, and Dodge//SRT, the world's fastest and
most powerful muscle cars. The Dodge Charger SRT Hellcat Widebody
is featured in "F9," in addition to Dom Toretto's vintage 1960
classic Dodge Charger. The 60-second "Superpower" video launches
today, June 11, across the Dodge
brand's social media channels. A 30-second version of the
"Superpower" spot will run across television.
"Dodge vehicles have played a pivotal role in the 'Fast' saga,
helping to fuel this incredible franchise for nearly two decades,"
said Olivier Francois, Global Chief
Marketing Officer, Stellantis. "Since the beginning, Universal
Pictures has shown its commitment to our partnership by creating
stories where some of the world's most iconic and significant
performance vehicles become beloved characters and an important
part of the 'Fast' family."
"'Fast & Furious' heroes don't wear capes, they drive muscle
cars," said Tim Kuniskis, Dodge Brand Chief Executive Officer –
Stellantis. "With Dodge, horsepower is our superpower, and Dodge
and the Brotherhood of Muscle have become central characters in the
enduring 'Fast & Furious' family, racing high-octane joy to
generations of performance enthusiasts and cementing America's
muscle car brand as a key component of this iconic film
franchise."
Cars, movies and music come together again as part of the summer
multimedia campaign, with the Dodge brand and Atlantic Records
combining efforts in support of "F9." The official music video for
the new track "I Won" (featuring Ty
Dolla $ign, Jack Harlow &
24kGoldn), included in "F9," features Dodge vehicles, including the
2021 Dodge Charger SRT Hellcat Redeye Widebody and the 2021 Dodge
Challenger SRT Super Stock.
Dodge vehicles featured in the 60-second "Superpower" video
include:
- Dodge Charger SRT Hellcat Redeye Widebody (White Knuckle with
Satin Black graphics)
- Dodge Charger Scat Pack Widebody (Indigo with Satin Black
graphics)
- Dodge Challenger SRT Hellcat Redeye Widebody (TorRed)
- Dodge Challenger SRT Hellcat Widebody (Octane Red with Satin
Black graphics)
- Dodge Challenger R/T Scat Pack Shaker Widebody (Smoke Show with
Bumblebee graphics)
- Dodge Durango SRT Hellcat (DB Black with Redline Black dual
stripes)
- Dodge Durango R/T Blacktop RWD (Reactor Blue)
The campaign was created in partnership with Universal Pictures
and GSD&M.
F9
"F9" is the ninth chapter in the "Fast &
Furious" saga, which has endured for two decades and has earned
more than $5 billion around the
world.
Vin Diesel's Dom Toretto is
leading a quiet life off the grid with Letty and his son, little
Brian, but they know that danger always lurks just over their
peaceful horizon. This time, that threat will force Dom to confront
the sins of his past if he's going to save those he loves most. His
crew joins together to stop a world-shattering plot led by the most
skilled assassin and high-performance driver they've ever
encountered: a man who also happens to be Dom's forsaken brother,
Jakob (John Cena, the upcoming "The
Suicide Squad").
"F9" sees the return of Justin
Lin as director, who helmed the third, fourth, fifth and
sixth chapters of the series when it transformed into a global
blockbuster. The action hurtles around the globe—from London to Tokyo, from Central
America to Edinburgh, and
from a secret bunker in Azerbaijan
to the teeming streets of Tbilisi.
Along the way, old friends will be resurrected, old foes will
return, history will be rewritten, and the true meaning of family
will be tested like never before.
The film stars returning cast members Michelle Rodriguez, Tyrese Gibson, Chris "Ludacris" Bridges,
Nathalie Emmanuel, Jordana Brewster and Sung Kang, with Oscar® winner Helen Mirren, with Kurt
Russell and Oscar® winner Charlize
Theron. "F9" also features Grammy-winning superstar Cardi B
as new franchise character Leysa, a woman with a connection to
Dom's past, and a cameo by Reggaeton sensation Ozuna.
"F9" is produced by Neal H.
Moritz p.g.a., Vin Diesel
p.g.a., Justin Lin p.g.a.,
Jeff Kirschenbaum p.g.a.,
Joe Roth, Clayton Townsend p.g.a., and Samantha Vincent. Universal Pictures presents an
Original Film/One Race Films/Perfect Storm production in
association with Roth/Kirschenbaum Films, a Justin Lin film. www.thefastsaga.com
Universal Pictures
Universal Pictures is a division
of Universal Studios (www.universalstudios.com). Universal Studios
is part of NBCUniversal. NBCUniversal is one of the world's leading
media and entertainment companies in the development, production
and marketing of entertainment, news and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of
news and entertainment networks, a premier motion picture company,
significant television production operations, a leading television
stations group and world-renowned theme parks. NBCUniversal is a
subsidiary of Comcast Corporation.
Dodge//SRT
For more than 100 years, the Dodge brand
has carried on the spirit of brothers John
and Horace Dodge. Their influence continues today as Dodge
shifts into high gear with muscle cars and SUVs that deliver
unrivaled performance in each of the segments where they
compete.
2021 marks the year that Dodge is
distilled into a pure performance brand, offering Hellcat-powered,
700-plus-horsepower SRT versions of every model across the lineup.
For the 2021 model year, Dodge delivers the drag-strip dominating
807-horsepower Dodge Challenger SRT Super Stock, the new
797-horsepower Dodge Charger SRT Redeye, the most powerful and
fastest mass-produced sedan in the world, and the new
710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV
ever. Combined, these three muscle cars make Dodge the industry's
most powerful brand, offering more horsepower than any other
American brand across its entire lineup.
In 2020, Dodge was named the "#1 Brand in Initial Quality,"
making it the first domestic brand ever to rank No. 1 in the J.D.
Power Initial Quality Study (IQS). The Dodge brand also ranked No.
1 in the J.D. Power APEAL Study (mass market). These results are
historic because it marks the first time a domestic brand has
earned top spots in both J.D. Power studies in the same year.
Dodge is part of the portfolio of brands offered by leading
global automaker and mobility provider Stellantis. For more
information regarding Stellantis (NYSE: STLA), please visit
www.stellantis.com.
Follow Dodge and company news and video on:
Company
blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter:
www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge,
https://www.youtube.com/StellantisNA
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SOURCE Stellantis