SY Sybase, Inc.

Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in mobile messaging services, today announced executive management appointments and creation of a new business unit that promises to capitalize and expand upon the company�s leadership in the mobile messaging space. �We enter 2008 as the global leader in SMS and MMS interoperability and global provider of mobile services to enterprises, brands and content providers,� said Marty Beard, president, Sybase 365. �We remain totally committed to continuing to add value and growth in these core business segments. We are also excited to push forward into two emerging mobile segments � Mobile Commerce and Mobile Advertising � that will help create new revenue streams for our operator and brand and content provider customers as well as new enterprise customers.� Howard Stevens, previously Vice President, EMEA, has been promoted to Senior Vice President, International Operations. In his new role, Mr. Stevens will continue to lead the EMEA region as well as take on responsibility for all Asia-Pacific field operations. �There are exciting synergies between these regions in both A2P and P2P messaging,� said Mr. Stevens. �Our success is without doubt born out of motivated, high-quality individuals who will work even more closely together throughout 2008 to further drive market growth.� Matthew Talbot, Vice President, Asia-Pacific, for the past 4 years has assumed a new role as Vice President, mCommerce. In this role, Mr. Talbot will head up a newly created business unit within Sybase 365 that will focus on building global leadership in mobile banking and mobile payments. �This young, but rapidly growing segment, is already providing glimpses into what will certainly become a major mode of day-to-day commerce for billions of consumers worldwide,� said Mr. Talbot. �Sybase 365 has an early foot-hold in this market and will become a major enabler of the mCommerce future, as a trusted partner for financial institutions, mobile operators and merchants.� Gregory Dunn, Vice President, Americas, has assumed additional responsibility for directing Sybase 365�s mobile advertising business. Mr. Dunn and his team are uniquely positioned to extend Sybase 365�s advertising offering via the operator, content provider and advertising agency channels. �We will re-fresh our presence in the emerging space of mobile advertising by extending our AvantGo� business into a broader multi-modal offering, providing new solutions to our P2P and A2P customers in North America, and across the world,� said Mr. Dunn. To arrange a briefing with the management team, contact Rosemary Miller of Citigate Cunningham at (415) 618-8720, or visit Sybase 365 during the Mobile World Congress in Barcelona, Spain, February 11-14, 2008 in Hall 2, Booth 2A19. About Sybase 365 Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the global leader in mobile messaging interoperability, the delivery and settlement of SMS and MMS content, mobile commerce and enterprise-class messaging services. Processing more than 100 billion messages per year, Sybase 365 reaches more than 700 mobile operators and 2.4 billion subscribers around the world. For more information, visit: www.sybase.com/365. Sybase, Sybase 365 and AvantGo are trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. Java and all Java-based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. Statements concerning Sybase 365�s future growth, future prospects, products and business relationships are forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could ultimately affect such statements include sales productivity, possible disruptive effects of organizational changes; shifts in customer or market demand for the Company's products and services; public perception of the Company, its technology vision and future prospects; rapid technological changes; competitive factors; delays in scheduled product availability dates and other risks that are detailed from time to time in the Sybase, Inc. consolidated Securities and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Company's web site).