Sybase 365 and Telefónica O2 Team up to Offer Innovative Mobile Airtime TopUp Services for Tchibo mobil
October 20 2009 - 8:00AM
Business Wire
Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global
leader in mobile messaging and mobile commerce services, today
announced that it has expanded its existing mCommerce partnership
with O2 in Germany, to offer an innovative ‘hybrid’ mobile airtime
topup solution. The solution appeals to subscribers with prepaid
accounts, who can choose to simply and transparently manage their
mobile airtime recharging costs, in addition to realising the
advantages of convenient, itemized billing and payment on credit,
that have been historically reserved for post paid accounts only.
The service was launched last month to subscribers of Tchibo mobil,
one of Germany’s leading MVNOs.
The solution allows Tchibo mobil to offer its subscribers easy
and direct airtime topup choices, anytime and anywhere. It avoids a
cumbersome scratch card voucher system that requires being logged
into the home network, or being reliant upon store opening
hours.
“By providing a hybrid solution, we offer our customers greater
flexibility and easier access to fast topup possibilities,” said
Eckart Kurze, Managing Director Tchibo mobil Germany. “As we
evaluated our options for the ideal technology partner, we opted
for Sybase 365 based upon their international reputation and
technical expertise. The simpler the interaction becomes for
customers, the more the underlying technology has to work
seamlessly and effortlessly in the background. Together, Sybase 365
and O2 have achieved just that, as their robust solution provides
the security, speed and scalability needed for mass market
adoption.”
Following a one-time registration of bank details, subscribers
are able to topup mobile airtime via SMS or the Web, and payment is
processed through direct debit to the registered bank account. By
sending an SMS with keyword “LOAD” to a dedicated short-code, the
airtime is directly added to the subscriber’s mobile device. Topup
is equally possible via the Web, through a dedicated customer
portal where subscribers can also choose to subscribe to monthly
automatic airtime topup on an arbitrary date.
For the hybrid topup solution, Sybase 365 has linked its
mCommerce Mobiliser platform and services tightly to the O2
systems. For example with the CRM-System, Sybase 365 handles all
transactions and data between the customer portal interface, the
bank clearinghouse and the mobile provider. In addition to payment,
billing and registration, Sybase 365 offers operations support
functionality as well as customised Risk and Limit Management.
“Mobile Operators and MVNOs require a low-cost, rapid entry
topup solution with a high security level,” said Matthew Talbot,
Vice President, mCommerce Sybase 365. “This innovative solution is
another milestone in further strengthening the mCommerce movement,
by offering solutions that cater both to a subscriber’s
increasingly mobile lifestyle, and that increase ARPU and improve
customer retention for the Operator.”
About Tchibo mobil
Tchibo mobil, a joint venture of Telefónica O2 Germany GmbH
& Co OHG and Tchibo GmbH offers a simple and specialised tariff
to the Tchibo customers based on the network of O2. Tchibo mobil is
available in more than 1000 retail outlets and the web shop of
Tchibo. In operation since 2004 Tchibo mobil today serves more than
1.3 million customers in Germany. For more information visit
www.tchibo-mobil.de
About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the
global leader in enabling mobile information services for mobile
operators, financial institutions and enterprises. We provide our
customers with the widest offering in SMS, MMS and GRX
interoperability, end-to-end mobile commerce solutions, innovative
text messaging, mobile marketing and content delivery services.
Sybase 365 processes more than one billion messages per day,
reaching 800 operators and 3.4 billion subscribers around the
world. For more information, visit: www.sybase.com/365. Read our blogs:
http://blogs.sybase.com
Sybase and Sybase 365 are trademarks or registered trademarks of
Sybase, Inc. All other company and product names mentioned may be
trademarks of the respective companies with which they are
associated. ® indicates registration in the United States.
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