National home builder leads industry in trust
index since 2016
SCOTTSDALE, Ariz., Jan. 7, 2025
/PRNewswire/ -- National homebuilder and land developer Taylor
Morrison (NYSE: TMHC) has earned the title of America's Most
Trusted® Home Builder by Lifestory Research for a record ten
years.
"Every year that Taylor Morrison has been named America's Most
Trusted® Home Builder is meaningful, but hitting double
digits for the first time and setting records simultaneously makes
this tenth year extra special," said Taylor Morrison Chairman and
CEO Sheryl Palmer. "As I
reflect upon the past decade and especially the recent years
characterized by uncertainty in the housing market, Taylor Morrison
has remained steadfast in building trust with home shoppers and
this award speaks volumes about the values our organization
upholds."
In the 13th year of the study, national independent market
research firm Lifestory Research surveyed more than 66,000 home
shoppers to measure their perceptions and experiences with
homebuilders.
The nation's top 20 homebuilders were ranked based on annual
closings according to their trust score. Taylor Morrison achieved a
Net Trust Index score of 110.1 and Esplanade, Taylor Morrison's
resort lifestyle brand, earned a trust index score of 103.6 in the
Active Adult Builder category. For study methodology and the full
list of rankings, visit
www.lifestoryresearch.com/americas-most-trusted.
"During the last 10 years, Taylor Morrison has dominated the top
ranking and, I believe, has fueled industry change with its ability
to consistently capture the trust of its customers," said Lifestory
Research President and Chief Research Officer Eric Snider. "Being ranked No. 1 for the
tenth year is a true testament to the entire team's success at
Taylor Morrison in placing the customer at the center. This kind of
sustained success results from years of dedication, hard work, and
a relentless commitment to creating homes and communities built on
trust and quality."
Taylor Morrison has experienced significant growth and
meaningful milestones over the past ten years,
including:
- Building homes for over 100,000 homebuyers.
- Completing six acquisitions, including two public
builders.
- Entering new markets such as the Pacific Northwest,
Las Vegas, Indianapolis, Atlanta, Jacksonville and the Carolinas.
- Introducing a first-of-its-kind, innovative online reservation
system that's revolutionizing the digital home shopping
experience.
- Entering the build-to-rent space with the introduction of
Yardly.
- Educating over 5,000 customers enrolled in our Able Ready Own
(ARO) qualification improvement program to help them achieve
homeownership. To date, more than 2,700 participants have improved
their credit scores by 40 points on average.
"From our first introduction to Taylor Morrison with touring
models to signing the paperwork for our new home and then moving
in, our experience has been exceptional every step of the way,"
said Ashley Yim, a first-time
homebuyer and Taylor Morrison customer who recently purchased a new
home in Dallas, Texas. "Purchasing
a home is one of the largest decisions someone makes and finding a
homebuilder we could trust with reliable expertise and customer
support made our homebuying journey even more meaningful."
In addition to being named America's Most Trusted® Home Builder,
Taylor Morrison holds several additional accolades including being
named on Forbes' Most Trusted and Best Companies in America lists,
Newsweek's America's Most Responsible Companies and America's
Greenest Companies lists, U.S. News & World Report's Best
Companies to Work For list, the American Opportunity Index,
Hearthstone's 2021 BUILDER Humanitarian Award, and inclusion on the
Fortune 500 list since 2021.
About Taylor Morrison
Headquartered
in Scottsdale, Arizona, Taylor Morrison is one of the nation's
leading homebuilders and developers. We serve a wide array of
consumers from coast to coast, including first-time, move-up,
luxury and resort lifestyle homebuyers and renters under our family
of brands—including Taylor Morrison, Esplanade and Yardly. From
2016-2025, Taylor Morrison has been recognized as America's Most
Trusted® Builder by Lifestory Research. Our
long-standing commitment to sustainable operations is highlighted
in our annual Sustainability and Belonging Report.
For more information about Taylor Morrison, please
visit www.taylormorrison.com.
CONTACT:
media@taylormorrison.com
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SOURCE Taylor Morrison
