LEXINGTON, Ky., June 30, 2016 /PRNewswire/ -- A great
night's sleep is vitally important every day, but especially when
preparation and performance matter. Tempur Sealy, the creator of
the Tempur-Pedic® mattress, announced today the launch of the
"Sleeping on the Lead" campaign, designed to reward PGA TOUR
players and their fans based on the results of select PGA TOUR
tournaments. Tempur-Pedic is the Official Mattress of the PGA
TOUR.
Starting today in Akron and at select PGA TOUR tournaments
continuing through the TOUR Championship by Coca-Cola (Sept. 25) in Atlanta, each PGA TOUR player who wins an
event after having the 54-hole lead – a feat commonly called
"sleeping on the lead" – will receive a new TEMPUR-Breeze® bed.
"For years, players have understood that practice, good
nutrition and overall fitness can improve their game, but equally,
if not more important, is getting consistently great sleep,"
Tempur-Pedic ambassador and PGA TOUR player Hunter Mahan said. "I'm excited to work with
Tempur-Pedic again to showcase just how much sleep matters,
especially when getting ready to compete."
Fans also can get in on the action by signing up for the weekly
Sleeping on the Lead Sweepstakes at www.TempurPedicGolf.com. Each
week, if the 54-hole leader wins the tournament, one eligible
consumer whose entry was selected at random will receive a
TEMPUR-Breeze® mattress and foundation. If the 54-hole leader does
not win, the consumer will still receive a pair of TEMPUR-Cloud®
pillows.
"PGA TOUR players know the value of great sleep before a round,
but they also understand the pressure that goes along with playing
in the final group on Sunday," said Scott
Thompson, Chairman, President, and Chief Executive Officer
of Tempur Sealy. "Better sleep can mean better performance on and
off the golf course, and this campaign highlights the excitement of
the TOUR schedule and the skills that TOUR players possess."
Mahan stars in digital video series featuring new
TEMPUR-Breeze® bed
How far can a PGA TOUR player drive a golf ball? In a new
digital video series, Hunter Mahan
shows that distance might come from an unexpected place – his new
TEMPUR-Breeze® bed.
In a fun :30 video called "Drive to Another State," Mahan,
himself a Tempur-Pedic bed owner, wakes up refreshed and ready to
hit the links, but he manages to interrupt the game of one of his
golfing buddies when his drive travels a bit farther than
planned.
Mahan also shows off his swing, distance and short game finesse
in a series of 'trick shot' videos. In "The Softest Lie," Mahan
rips a drive more than 210 yards right off the surface of the
TEMPUR-Breeze bed, and in "Knees on the Breeze," his drive carries
more than 200 yards. In the final "Tucking It In" video, Mahan
flops a 59 degree wedge shot over the four-foot TEMPUR-Breeze bed
headboard with a soft landing at the foot of the bed.
"Drive to Another State" and the trick shot series will debut
throughout the summer during the Sleeping on the Lead campaign and
will be featured within Tempur-Pedic's digital advertising, social
media and public relations efforts. "Drive to Another State" can be
viewed at http://bit.ly/TempurPedicDrive.
For more information about the Tempur-Pedic Sleeping on the Lead
Sweepstakes, visit www.TempurPedicGolf.com. No purchase is
necessary to enter the Sweepstakes. Sweepstakes is open only to
legal U.S. residents, 18 years or older. Sweepstakes subject to the
Official Rules available on the website.
To follow the online conversation, follow @TempurPedic and
@HunterMahan on Twitter and Instagram and use
#sleepingonthelead.
About Tempur Sealy International
Tempur Sealy
International, Inc. (NYSE: TPX) is the world's largest bedding
provider. Tempur Sealy International develops, manufactures and
markets mattresses, foundations, pillows and other products.
The Company's brand portfolio includes many highly recognized
brands, including TEMPUR®, Tempur-Pedic®, Sealy®, Sealy
Posturepedic® and Stearns & Foster®. World headquarters for
Tempur Sealy International is in Lexington, KY.
Video - https://www.youtube.com/watch?v=SRCRtNOLXPU
Photo
- http://photos.prnewswire.com/prnh/20160629/385086
Logo
- http://photos.prnewswire.com/prnh/20160629/385085LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/tempur-sealy-launches-sleeping-on-the-lead-campaign-to-reward-players-and-fans-for-preparation-and-performance-on-the-golf-course-300292430.html
SOURCE Tempur Sealy International, Inc.