UnitedHealthcare Donates Hasbro's NERF ENERGY Game Kits to Boys & Girls Clubs of Miami-Dade
January 18 2018 - 5:34PM
Business Wire
- This initiative, a collaboration
between Hasbro and UnitedHealthcare, aims to help reduce youth
obesity through the donation of a limited-release game,
“exergaming” and health education
UnitedHealthcare and Hasbro gave 200 children the gift of
“exergaming” earlier today by donating NERF ENERGY Game Kits to
Boys & Girls Clubs of Miami-Dade.
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UnitedHealthcare donated 200 NERF Energy
Game Kits to Boys & Girls Clubs of Miami-Dade as part of a
national initiative to encourage young people to become more active
through "exergaming." Travis Garland, COO, UnitedHealthcare of
Florida Community & State, and mascot Dr. Health E. Hound
passed out kits to local Club members. The donation is part of a
recently launched national initiative between Hasbro and
UnitedHealthcare, featuring Hasbro's NERF products, that encourages
young people to become more active through "exergaming" (Photo:
Gaston De Cardenas).
Part of a national initiative between Hasbro and
UnitedHealthcare to encourage kids to increase physical activity,
the kits feature Hasbro’s NERF products that are designed to
encourage young people to become more active through
“exergaming.”
Each kit includes a NERF ENERGY Game Band, a NERF PRO FOAM
soccer ball and instructions to download the NERF ENERGY RUSH
mobile game to get kids moving. As children participate in physical
activity, they earn “energy points” that are tracked by the
activity band, and these points turn into screen time to play the
mobile game on a smartphone or tablet.
UnitedHealthcare is donating 10,000 NERF ENERGY Game Kits to
elementary schools and community organizations across the country,
enabling children ages six to 12 to receive the kits at no
cost.
About
HasbroHasbro (NASDAQ: HAS) is a global play and
entertainment company committed to Creating the World's Best
Play Experiences. From toys and games to television, movies,
digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP
and MAGIC: THE GATHERING, as well as premier partner brands. The
Company's Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great
storytelling and content on all screens. Through its commitment to
corporate social responsibility and
philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more
at www.hasbro.com, and follow us on Twitter
(@Hasbro & @HasbroNews) and Instagram (@Hasbro).
About
UnitedHealthcareUnitedHealthcare is dedicated to helping
people nationwide live healthier lives by simplifying the health
care experience, meeting consumer health and wellness needs, and
sustaining trusted relationships with care providers. The company
offers the full spectrum of health benefit programs for
individuals, employers, military service members, retirees and
their families, and Medicare and Medicaid beneficiaries, and
contracts directly with 1 million physicians and care
professionals, and 6,000 hospitals and other care facilities
nationwide. UnitedHealthcare is one of the businesses of
UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and
well-being company. For more information, visit UnitedHealthcare at
www.uhc.com or follow @UHC on Twitter.
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UnitedHealthcareElizabeth Calzadilla-Fiallo,
954-378-0537Elizabeth.Calzadilla-Fiallo@uhc.comorHasbro, Inc.Jen
DeAngelis, 401-727-6833jen.deangelis@hasbro.com
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