VIZIO Shares Rise 7% After Partnership With Verizon Media
April 29 2021 - 9:29AM
Dow Jones News
By Chris Wack
VIZIO Holding Corp. shares were up 7% to $28.74 in early trade
after the company said it was in a strategic partnership with
Verizon Media to deliver new cross-platform and connected TV
advertising solutions, anchored in unique TV viewership data and
premium programmatic inventory access.
Effective immediately, Verizon Media gains demand-side platform
access to VIZIO's Inscape viewership data from more than 18 million
opted-in VIZIO Smart TVs.
VIZIO said Verizon Media will be the exclusive DSP to access
this data beginning in 2022. The alliance will enable expanded CTV
targeting, optimization and measurement opportunities for Verizon
Media's DSP advertisers, independent of cookies. While VIZIO
remains the exclusive seller of its guaranteed inventory and data
licensing, the agreement now also makes Verizon Media its preferred
supply-side platform for programmatic ad monetization.
VIZIO said the deal also strengthens its cross platform ad
retargeting product, Household Connect. Through Verizon Media's
unified ad platform, VIZIO can now offer audience extension
campaigns to its advertisers that are fueled by Verizon Media's
unique omnichannel marketplace and diverse cross-device Identity
Graph, matched with near real-time Inscape ACR data.
Verizon Media is a unit of Verizon Communications Inc.
Write to Chris Wack at chris.wack@wsj.com
(END) Dow Jones Newswires
April 29, 2021 10:14 ET (14:14 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
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